本书既系统地介绍了战略管理的基本理论，使读者全面认识战略管理在整个管理体系中的重要地位，也通过引入战略管理分析方法和工具，使读者直接应用到自已的管理工作中，解决相关问题。本书立足中国战略管理情境，配有典型企业战略管理案例，拓展读者视野，启发读者进一步思考。本书适合经济与管理类各专业本科生、硕士研究生使用，也适合对战略管理感兴趣的人士阅读。

Chapter 1 "With Invincible Heart, You Will Be Invincible in the World": Do You Understand the Environment
1.1 The "Neglected" External Environment
1.2 The Changing Industry Environment
1.3 "Birds of A Feather Flock Together": How Does Strategic Group Affect Companies
1.4 Who Is Your Competitor
1.5 SSPA Method for Environmental Analysis
Chapter 2 “Anatomy of the Self": Where Is Your Core Competence
2.1 From Ability to Core Competence
2.2 What Kind of Value Chain Do You Have
2.3 Outsourcing
Chapter 3 “Mission Leading": How to Sketch Your Grand Blueprint
3.1 Strategic Competitiveness
3.2 Who Is Your Stakeholder
3.3 Vision, Mission and Values
3.4 The Corporate Culture
3.5 Big Data Clustering Analysis
Chapter 4 "Don't Be the Number One, But Be the Only one": How to Develop a Leadership Strategy
4.1 Cost Leadership Strategy
4.2 How to Gain Competitive Advantage Through Differentiation Strategy
4.3 "Intensive Cultivation Is Better than Wide Planting and Low Income": How to Implement Centralization Strategy
4.4 "You Can't Have Your Cake and Eat It Too? ": A Hybrid Strategy of Cost Leadership and Differentiation
4.5 How to Use the V-N-A Approach of Value Network Analysis to Develop Leading Strategies Strategic Management—Situatures and Methods
Chapter 5 "Find Your Niche": How to Develop Following Strategy
5.1 Do We Need Product Line Management
5.2 How to Imitate Innovation
5.3 Integrating into the Strategic Ecosystem
5.4 The Adoption Model of Technological Progress
Chapter 6 "Appetite Trap": How to Develop Diversification Strategy
6.1 How to Choose Low, Moderate or High Diversification
6.2 Diversification Through Mergers and Acquisitions
6.3 Avoiding Appetite Traps: Reorganizing Carefully
6.4 Leveraged Buyout
Chapter 7 "Zero-Sum VS Win-Win": How to Do a Good Job in Strategic Alliance
7.1 How to Choose Joint Venture, Property Strategic Alliance and Non- property Strategic Alliance
7.2 How to Carry out the Cooperative Strategic Alliance at the Company Level
7.3 What Are the Advantages of Franchise and Network Cooperation Strategic Alliance
7.4 How to Do a Good Job in Risk Management of Strategic Alliances
Chapter 8 "Building Global Value Chain": How Do Enterprises Go to the International Market
8.1 Why Should Enterprises Carry out International Operation
8.2 What Environmental Factors Should Be Considered in International Operation
8.3 International Business Strategy: "Localization" or "Standardization
8.4 How to Effectively Enter the International Market
8.5 International Business Risks
Chapter 9 "A Map Is Worth A Thousand Words": How to Evaluate Corporate Strategy
9.1 What Does the Balanced Scorecard Balance
9.2 How to Use the Balanced Scorecard to Score
9.3 How to Implement the Balanced Scorecard
9.4 How to Make Strategy Map Simply
9.5 How to Design a Strategy-Focused Organization
Chapter 10 "Reassure Stakeholders": How to Establish An Effective Corporate Governance Structure
10.1 Why Do We Need Corporate Governance
10.2 What Are Advantages and Disadvantages of Ownership Concentration
10.3 How to Improve the Effectiveness of the Board of Directors
10.4 How to Design Executive Compensation
10.5 How to Avoid “the Self-Serving in Charge
10.6 Are There Differences in Corporate Governance Mechanisms in Different Countries
Chapter 11 "Foresee", Not “Meet”: Risk Management Based on the Internal Control
11.1 What Is the Focus of Risk Management
11.2 Internal Management Control: How to Define Routine Power
11.3 Internal Accounting Control: How to Define Financial Power
11.4 Strategic Control Methods: How to Match Strategic Risks
Chapter 12 "Fearing the Floating Clouds May Blur Our Eyes": Is Strategic Innovation Still Out of Reach
12.1 Where Does Strategic Leadership Come from
12.2 Strategic Entrepreneurship