It's a familiar story: a company rises to become an industry leader. Competitors try to emulate it. Analysts rave about it. Then the company stumbles, profits erode, and the stock plummets. How does this happen? More important, what can you do to prevent it from happening to your company?
In Why Good Companies Go Bad and How Great Managers Remake Them, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change. Based on extensive global research, the book introduces a three-step model for making transforming commitments---actions that prevent managers from reinforcing old behaviors in the face of change. Sull identifies five areas in which transforming commitments can be anchored, and provides diagnostic tests, hands-on tools, and real company examples.