Startling and groundbreaking, this is the first book to apply the insights of human genome research to the concept of success. Authored by Thomas L.Harrison, a corporate CEO and former cell biologist, it argues that great entrepreneurs tend to have certain identifiable talents encoded in their genes,from risk-taking and openness to conscientiousness and assertiveness. But not having these perfect genes does not doom you to failure. And knowing who you are, in terms of your "DNA for success," enables you to adopt compensating strategies that will allow you to win.

Startling and groundbreaking, this is the first book to apply the insights of human genome research to the concept of success. Authored by Thomas L.Harrison, a corporate CEO and former cell biologist, it argues that great entrepreneurs tend to have certain identifiable talents encoded in their genes,from risk-taking and openness to conscientiousness and assertiveness. But not having these perfect genes does not doom you to failure. And knowing who you are, in terms of your "DNA for success," enables you to adopt compensating strategies that will allow you to win.

INSTINCT will change the way you think about success, careers, and your own level of job satisfaction. It will show you that financial success is not a matter of inherited wealth, luck, or innate intelligence--but of inborn traits that have to be "switched on" to create the winning scenario that’s right for you.Through detailed personal evaluations, Harrison shows you how you can assess and leverage your individual strengths--and make your next goal a successful reality.

  Introduction

Chapter 1 The Critical 50 Percent:

     Doing Your Genetic Inventory

  Are Entrepreneurs Born or Made?

  The Science Behind Inheriting an Entrepreneurial Personality

  Genes and Personality

  What’s Your Starting Point?

  "But I’m Not Like My Family!"

  Your Genetic Inventory

  What Your Answers Mean for Thinking Like an Entrepreneur

  Genes and Behavior

Chapter 2 Imprinting Pleasure:

     Creating an Addiction to Success

  Nature Finds Nurture

  Creating an Addiction to Success

  Getting Your Brain Rewired to Win

  Developing Success Promoters

 Success Promoter: The "Early Scar Tissue" Gene

 Practicing Success

Chapter 3 The Challenge of Defining the Future:

     Painting an Evolving Picture for Yourself

’Genes, Ambition, and Curiosity

 Success Promoter: The "Picture-Painting" Gene

 Why Do You Want What You Want?

 Seeing Yourself in Your Picture

 Are You in the Right Picture?

 What Do You Do if You’re Short on Openness?

Chapter 4 The Challenge of Fighting Fear:

      Believing in Your Ability to Survive

 Seeking Out Risk

 Entrepreneurs Aren’t Risk Takers

 The Love of What’s Next

 Success Promoter: The "Forward Focus" Gene

Chapter 5 The Challenge of Seeing Around Corners:

     Tap Your Intuition to Spot and

      Seize Opportunity

 Ordering What’s Not on the Menu

 Being a My&Manager

 Two-Steps-Ahead Thinking

 Genes, Intuition, and Opportunity

 Attitude and Focus: Are They in Your Genes?

 Multiply Your Listening with an Intuition Network

 Spotting Patterns

 Success Promoter: The "Seeing Around Corners" Gene

 And if You Miss an Opportunity?

Chapter 6 The Challenge of Fighting Fear, Part I1:

      Understanding and Believing

      in Your Product

 Neuroticism: Being a "Samurai Worrier"

  The Risks of Not Understanding What You’re Selling

 Success Promoter: The "Cold Call" Gene

 But What If I Just Don’t Believe in What I’m Doing?

Chapter 7 The Challenge of Embracing Rejection:

      Learning to Love Hearing "No"

  Rejection Isn’t Optional--Your Attitude Is

  Rejections Are Opportunities to Create Trust

  Extroversion: The Will to Win

  Success Promoter: The "Whac-A-Mole" Gene

Chapter 8 The Operational Challenges:

      Breaking Things Down

  Filling Gaps between Where You Are

  Genes and the Science of Breaking Things Down

  Success Promoter: The "POHEC" Gene

Chapter 9 The Challenge of Punctuation Points:

      Making Better Decisions

  "But I Don’t Have a Vision for My Life!"

 Recognizing Punctuation Points

  The Gene/Growth Alignment

 Painting Your Vision with Punctuation Points

  Using Success Promoters at Punctuation Points

Chapter 10 The Challenge of Being a Nice Guy:

      Building a Reputation That Works

 Nice Guys Finish First

 Nice Guy Genes and the "Servant CEO" Culture

 Big Ego, Bad Ego: Is There a Difference?

 Picking Your Brand of Genes

Chapter 11 Decoding the DNA of Success in

      Leading Others

 Are You an Entrepreneur or an Intrapreneur?

 The DNA of the Intrapreneurial Leader

 Expressing Success as an Intrapreneur

 Helping Others Express Their Own Success Genes

 Twelve Rules for Expressing the "Nice-Guy" Gene

 The Last Word

Notes

Participating Executives

Index