《国际商务管理》是《中英职教商务文秘专业课程改革与实践》的成果之一,本教材的学习任务和评估在设计上充分考虑了高职学生核心技能的培养,在学生活动中和评估中培养专业技能的同时潜移默化地培养学生的沟通技能,ICT技能、团队合作和解决问题的技能等。本书适合作为高等院校经济与管理类本科生的教材,也适用于企业管理人员在职培训与NBA教学。
Part Ⅰ For Students
Unit One International Business Environment
Unit Two Foundations of Management
Unit Three Strategic Management
Unit Four Business Organizations
Unit Five Organizational Culture
Unit Six Management Communication
Unit Seven Operations Management
Unit Eight Human Resources Management
Unit Nine Financial Management
Unit Ten Marketing Management
Unit Eleven Management Information System
Unit Twelve Project Management
Appendix 1
Appendix 2
Part Ⅱ For Teachers
Assessment Guidance