To survive and stay ahead of rivals，companies must adapt to new realities quickly,whether these be unexpected technoloqies，emerging markets，or rule-changing innovations．The odds are daunting：two out of three change efforts fail.Often successful change hinges on overcoming strong resistance from employees aftaid of or burned out on change．Manaqinq Chanqe to Reduce Resistance will arm you with the tools to drive change effectively and consistently．

Like a living organism，your company operates within aconstantly changing environment．New business realities-in the form of unexpected technologies，emergingmarkets，and radical innovations that rewrite the rulesof competition-continually present fresh challenges．Tosurvive and stay ahead of rivals，your company mustadapt to those new realities quickly-and that requiresyou and other managers to drive change effectively．

Introduction

App]ying Fundamental Change-Leadership Strategies

 Creating the Climate for Change

 Mobilizing the Executive Team and Your Organization

Katherine Kane

 Short-Term Wins-The Linchpin of a Change Initiative

 How to Get Aboard a Major Change Effort

 An Interview with John Kotter

 ChangeThrough Appreciative Inquiry

Tom Krattenmaker

 Organization Capital I

 Supporting the Change Agenda That Supports

 Strategy Execution

Robert SKaplan and David P. Norton

 Organization Capital II

 Leadership，Alignment，and Team work

Robert S. Kaplan and David R Norton

Addressing Major Obstacles to Change

Debriefing Eric Abrahamson

The Road to Better Recombination

Lauren Keller Johnson

How to Overcome“Change Fatigue”

Nick Morgan

So They Do More Than Survive

How to Help Your Employees When Roles Shift

Sharon Drew Morgen

How Does Change Management Need to Change？

The Change Audit

A New Tool to Monitor Your Biggest

Organizational Challenge

Lila Booth

Driving Change Without a “Burning Platform”

Is Your Company a Prisoner

Of Its Own Success?

Loren Gary

Debriefing Richard Koppel

Change Without a Burning Platform

If It Ain’t Broke，Fix ItAnyway

Communicating to Create Change at Ford

Betry A. Marton

Communicathlg Effectively About Change

Communicating Change

A Dozen Tips from the Experts

Rebecca MSaunders

You’Te Ready forTop-Line Growth-

Are Your Employees?

Angelia Herrin

Debriefing Howard Gardner

Tactics for Changing Minds

Lauren Keller Johnson

Communication as a Change Tool

Stever Robbins

Ahout the Contributors