本书为商务英语阅读下册,共16个单元,内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读:主课文内容翔实,让读者对本单元话题作整体了解,掌握本领域的专业词汇;快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。
本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。
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| 电子书 | 商务英语阅读(下商务英语专业新世界全国高职高专院校规划教材) |
| 分类 | 电子书下载 |
| 作者 | 国晓立//周树玲 |
| 出版社 | 对外经济贸易大学出版社 |
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| 介绍 |
编辑推荐 本书为商务英语阅读下册,共16个单元,内容主要涉及国际贸易、金融、营销、物流、人力资源管理、跨文化交际、知识产权等。每个单元包括主课文和两篇快速阅读:主课文内容翔实,让读者对本单元话题作整体了解,掌握本领域的专业词汇;快速阅读在训练读者阅读能力的同时让读者了解此领域的发展新动态。 本书适用于高职高专商务英语专业学生,也可作为国际贸易、工商管理等其他专业的学生和从事国际商务的人士及英语爱好者的英语自学用书。 目录 Unit 1 Team Spirit: Cultivate the Culture Fast Reading I Does Team Spirit Make Economic Sense? Fast Reading II Team Building: Fostering the Team Spirit Unit 2 Performance Evaluation Fast Reading I Alive Hospice Uses Performance Evaluation in Employee Survey and Sees Benefits Fast Reading II Microsofi's Performance Evaluation System Roils Coders Unit 3 Uncovering a Company's Corporate Culture -- a Critical Task for Job-seekers Fast Reading I Fostering New Ideology and Creating Yueda Brand Fast Reading II What Does an Organization's Culture Reveal? Unit 4 Why Should We Go for Six Sigma? Fast Reading I Six Sigma -- the Soul of Effectiveness Fast Reading II Six Sigma Implementation at Siemens Unit 5 General Introduction to Logistics Fast Reading I Lowering Logistics' Costs Fast Reading II International Trade, Transport & Logistics Unit 6 Challenges Facing Chinese Logistics Industry Fast Reading I Logistics Firms Face Challenge Fast Reading II China's Third-Party Logistics Market Report 2006 Unit 7 Just-in-time Fast Reading | Focus on Public Transportation Fast Reading II Linyi Focuses on Trade and Logistics Unit 8 Universal Parcel Service Fast Reading I Foreign Express Giant Invests in China Fast Reading II Corporate Culture of UPS Unit 9 General Introduction to Insurance Fast Reading I Executive: Anbang Plans to Move into Life Insurance Sector Fast Reading II ABC Puts Emotionally Involved Reporter on Hurricane Insurance Story Unit 10 IPR and Economic Growth Fast Reading I Jordan Benefits from Intellectual Property Reforms Fast Reading II Strategic Moves Unit 11 Human Relationship in the 21st Century Fast Reading I How to Deal With Misunderstanding Fast Reading II The Most Beautiful Heart Unit 12 Cross-cultural Communication Fast Reading I Breaking the Barriers of Intercultural Communication Fast Reading II Christmas Celebrations Around the World Unit 13 Business Etiquette Fast Reading I Business Culture in China Fast Reading II Helpful Negotiation Tips Unit 14 Interview Skills Fast Reading I On-campus Interviewing Fast Reading II Worst Interview Experiences Unit 15 The Future of World Economy Fast Reading I Developing Countries Shaping the Future of World Agriculture Trade Fast Reading II IMF Predicts Energetic World Economy for 2007 -2008 Unit 16 Sustainable Development Fast Reading I Attracting Talents Fast Reading II Ending Poverty Key to Exercises Reference |
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