本书分为5章，25节。5章的内容分别为：创业、销售与营销、企业管理、人力资源管理、财务管理。每章包括4—6节。全书用英文撰写，语言难度属中等水平。每节的结构为：内容提要(中文)、课文、词汇和练习四部分；词汇是经济、贸易和管理常用专业词汇或生词；练习为翻译(英译汉)、填空和思考题三种形式。

本书可作为高等经济类院校相关专业的专业英语教材或阅读教材，也可供涉外经济的企业管理、财务、人力资源、销售人员等学习参考之用。

Chapter One Starting a Business

Section 1 Going into Business

Section 2 Starting a Business

Section 3 Managing Your Business

Section 4 Should You Go into Business？

Section 5 XVhat Is an Entrepreneur?

Section 6 How to Be More Effective

Chapter Two Sales and Marketinga

Section 7 Introduction to Marketing

Section 8 How to Understand Your Customers

Section 9 Deciding on an Advertising Medium

Section 10 How to Expand Your Market 

Chapter Three Management

Section 1l How to Be Pointed Toward Profit

Section 12 How to Handle Stress

Section 13 Effective Presentation of Plans and Ideas 

Section 14 How to Lead and Manage People

Section 15 How to Develop Yourself

Chapter Four Personnel Management

Section 16 Introduction to Personnel Management

Section 17 Hiring the Right Employees 

Section 18 Employees Training and Development

Section 19 Building Employee Trust

Section 20 Delegating Work and Responsibility

Chapter Five Financial Management

Section 21 Introduction to Financial Management

Section 22 Financial Ratio Analysis

Section 23 Credit and Collection Methods 

Section 24 Understanding Money Sources 

Section 25 Watching Your Profit

Bibfiography