本书共分四个部分。第一部分介绍了企业类型和竞争类型。第二部分的重点是西方经济学的主要理论。第三部分是同国际商务密切相关的市场营销的理论和实践案例。第四部分包括贸易理论、贸易类型和贸易实践等国际贸易方面的知识。

本教程立足于对现实的研究，尽可能多地搜集实例加以分析，以强化理论，并有助于进行课堂讨论，加强学生更深入的理解和消化。

本教材适用于本科英语专业国际贸易方向或国际贸易专业等。

Part I Various Types of Business Organizations

Chapter 1 The Sole Trader

Chapter 2 Partnership

Chapter 3 A Limited Company

Chapter 4 A Public Company

Chapter 5 Company Organization

Chapter 6 Types of Competition

Part Ⅱ International Economics

Chapter 7 Economics

Chapter 8 The Market Economy

Chapter 9 The Balance Sheet

Chapter 10 Income Statement

Chapter 11 Analyzing Financial Ratios

Chapter 12 The Foreign Exchange Rate

Chapter 13 Foreign Exchange Risk

Chapter 14 Functions of the Foreign Exchange Market

Part Ⅲ Marketing

Chapter 15 Market Research

Chapter 16 What is Marketing

Chapter 17 The Marketing Mix

Chapter 18 Promotional Mix

Chapter 19 Retailing

Chapter 20 Wholesaling

Part Ⅳ International Trade 

Chapter 21 International Trade

Chapter 22 The Advantages of International Trade

Chapter 23 Changes in the Patterns of International Trade 

Chapter 24 Forms of International Business

Chapter 25 Types and Management Systems of Joint Venture 

Chapter 26 Some Methods for Selling Know—how

Chapter 27 International Commercial Payments 

Chapter 28 Export Documentation

Chapter 29 Some Understanding of Countertrade

Chapter 30 Nontariff Barriers to Trade