Unit Ⅰ Overview Of E-commerce
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1.1 Introductory Case
1.2 Understanding E-commerce
1.3 Evolution of E-commerce
1.4 Business Models of E-commerce
1.5 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 2 Foundations ofE-commerce
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2.1 Introductory Case
2.2 E-commerce vs.Traditional Commerce
2.3 Major Categories of E-commerce
2.4 Benefits and Limitations of E-commerce
2.5 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 3 Infrastructure forE-commerce
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3.1 Introductory Case
3.2 Internet Notions
3.3 Web Hosting and Website
3.4 Internet Security
3.5 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 4 Electronic paymentSystems
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4.1 Introductory Case
4.2 Electronic Payment Systems (EPS) vs.Traditional
Payment Systems
4.3 Electronic Payment Categories
4.4 Secure Requirements of E-payment Systems
4.5 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 5 BusinessStrategyof E-commerce
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5.1 Introductory Case
5.2 Strategic Planning Process
5.3 SWOT Analysis
5.4 E-commerce Strategy Implementation
5.5 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 6 B2B, B2C & C2C E-commerce
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6.1 Introductory Case
6.2 Business-to-business E-commerce
6.3 Business-to-consumer E-commerce
6.4 Comparison of B2B and B2C
6.5 Consumer-to-consumer E-commerce
6.6 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 7 OnlineAdvertising
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7.1 Introductory Case
7.2 An Introduction to Online Advertising
7.3 Key Terminologies in Web Measurement
7.4 Online Advertising vs.Traditional Advertising
7.5 Online Advertising Models
7.6 Measurement of Online Advertising
7.7 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
Unit 8 E-commerce GlobalIssues and Development in China
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8.1 Introductory Case
8.2 Global E-commerce Framework
8.3 Barriers to E-commerce Development
8.4 E-commerce Development in China
8.5 Features and Barriers to E-comnrce Development in China
8.6 Unit Case
Online Activities
Ⅰ.In-class Activities
Ⅱ.After-class Activities
Ⅲ.Up-to-date Workshop
Key Terms and Concepts
Projects for Assignment
References