"A.truly life-enhancing book that will transform your career！" --Molly Lavik,MBA professor, Pepperdine University

"Robin offers a goldmine of ideas,strategies and crucial information on advancing your career in today's competitive marketplace."-Tracy White,Human Resources Manager,Clark Nuber

From America's number-one career counselor comes a savvy new book designed to help you take advantage of the paradigm shift in today's workplace. It's no longer enough to be generally qualified, says Robin Ryan.Instead, more and more companies are hiring and promoting employees whose specific strengths match particular positions. In Soaring on Your Strengths, Ryan shows how to identify your marketable qualities and use that knowledge to promote and brand yourself for the best jobs and promotions. She helps you establish an appealing career identity using self-marketing tools like resumes, Mind Maps, and on-the-job success stories, and also outlines fresh approaches to networking with colleagues and negotiating with the boss. Filled with her clients' success stories, solid strategies, and smart, easy-to-follow advice, this book is the next best thing to having your own career coach on call to advance your career and prosper.

About the Author

Dedication

Acknowledgments

Introduction

PART 1 ESTABLISHING YOUR CAREER IDENTITY

 CHAPTER 1  DISTINGUISH YOURSELF FROM THE PACK

      Your Career Identity

      So What Is Brand You？

      Work Smart: Use Your Gifts

      Your References Matter More Than Your Resume

      Can You Do This？

 CHAPTER 2  DISCOVER YOUR OWN UNIQUE GENIUS

      Brand Components

      Brand Equity--Talents and Strengths

      Brand Advantage--Your Core Competency

      Brand Passion--The Drive Inside

      Brand Values--Be True to Yourself

      Brand Essence--The Traits that Make You--You！

      Brand Image--The Right Appearance

      Brand Reputation--How Others See You

PART 2 BRAND YOU DEFINED

 CHAPTER 3  DEFINE YOUR CAREER IDENTITY

 CHAPTER 4  THE EARLY CAREER BRAND YOU

      Understanding Your Uniqueness

      James--Looking for Direction

      Jennifer--Hoping to Move Up

 CHAPTER 5  THE MIDCAREER BRAND YOU

      Understanding Your Uniqueness

      Carl--Handling a Layoff

      Teresa--Seeking a Promotion

 CHAPTER 6  THE EXECUTIVE CAREER BRAND YOU

      Being the Notorious Purple Cow

      Understanding Your Remarkability

      Rick--Getting Back on Track

      Judith--Moving On to Bigger and Better Things

 CHAPTER 7  THE REINVENTED CAREER BRAND YOU

      Understanding Your Uniqueness

      Julia--The Reinvention of a Career Changer

      Kathleen--The Reinvention of a Career

      Changer with No Experience in a New Area

      Tyler--The Reinvention of a Laid-off Worker

      Michael--The Reinvention of a Military-to-Civilian Career Switcher

      Sharon--The Reentering Job Seeker

      Mathew--The Reinvention of a Been-There-Forever Employee

PART 3 CREATING BRAND YOU

 CHAPTER 8  BRAND IMAGE

      Your Own Brand You Dress Code

      Your Personal Image Assessment

      Your Personal Image Assessment

      Special Advice on Image Presentation for Women

      Special Advice on Image Presentation for Men

      Rule of Thumb: Dress Up for Work

      Analyze Your Image to Enhance Brand You

      Feeling Good from the Inside Out

 CHAPTER 9  CREATE BRAND YOU FOR YOU

      Beta Test Brand You

PART 4 IMPLEMENTiNG BRAND YOU

 CHAPTER 10  BRAND YOU AND PROMOTIONS

      What Does Your Ideal Job Look Like？

      Redesigning Your Job

      Better Opportunities Often Come with Small Employers

      Misconceptions About Promotions

      High Flyers Get the Promotions

 CHAPTER 11 THE BOSS AND YOU

      Key Advice from CEOS

      A Strategic Plan for Your Career

 CHAPTER 12  BUILD A POWER NETWORK

      Job Search Networking

      Commonality Is a Key

      Networking Dos and Don'ts

      Make Networking a Key Long-Term Tactic

      The All-Important Career Identity Card

      Strategic Volunteering to Advance Brand You

      Mentors and Experts

 CHAPTER 13  COMMUNICATE BRAND YOU

      Your Resume

      The Stand-Out-in-a-Crowd Resume Ouiz

      Performance Appraisals

      Cover Letters

      Email

      Interviews

PART 5 CREATING YOUR FUTUREDESTINY

 CHAPTER 14  BRAND YOU ACTION PLAN

      The Sky Can Be the Limit--So I Always Say Dream Big！

      Brand You Is G.R.E.A.T.

      Action Step--Achieving Successful Outcomes

      Visualizations and Affirmations

 CHAPTER 15 BRAND YOU FOR A LIFETIME

      Do It Now！

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