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电子书 COMMUNICATING IN BUSINESS WITH TECHNOLOGY
分类 电子书下载
作者 CAROL M.CRAM
出版社 COURSE
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New Perspectives on Communicating in Business with Technology prepares students to thrive in today's fast-paced business environment. In the context of solving realistic business case problems, students learn how to deliver a wide range of business documents, e-mails, and oral presentations. In the process,students use technology to communicate effectively and address the needs of diverse audiences.

目录

Tutorial 1 Overview of Business Writing

Writing Clearly and Effectively in Business

Tutorial 2 Electronic Communications

Writing E-Mail and Using Microsoft Outlook and Web Tools

Tutorial 3 Routine Correspondence

Writing Memos, Everyday Letters, and Form Letters

Tutorial 4 Persuasive Correspondence

Writing Sales Letters, Negative News Letters, and Media Releases

Tutorial 5 Longer Communications

Creating Proposals, Reports, and Newsletters

Tutorial 6 Developing Promotional Materials

Creating Posters, Flyers, Brochures, and Web Content

Tutorial 7 Oral Communications

Communicating Orally and Planning Presentations

Tutorial 8 Persuasive Presentations

Creating Sales Presentations and Developing Training Sessions

Appendix Job Search Documents

Creating Job Application Letters and Resumes

Glossary/Index

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