本书作为商务英语专业的一门概论型基础课程教材，全面、系统、概要地介绍了国际经贸理论和知识。本书主要供普通高等教育商务英语专业学生，以及国际贸易、国际经济、国际工商管理等外向型专业的学生使用，同时也可供从事国际商贸工作的人员参考使用。
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| 电子书 | 工商导论(商务英语立体化系列教材普通高等教育十一五国家级规划教材) |
| 分类 | 电子书下载 |
| 作者 | 陈准民 |
| 出版社 | 高等教育出版社 |
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| 介绍 |
编辑推荐 目录 Chapter 1 Setting Up a Business Sole Proprietorship Partnership Corporation A Special Form: Franchising Chapter 2 Marketing: an Overview The Origin of Marketing The Functions of Marketing The Marketing Mix Market Segmentation Chapter3 Products and Pricing Types of Products Product Life Cycle Pricing Chapter4 Channels6fDistHbution Common Channels of Distribution The Cost and Value of Middlemen Physical Distribution Modes of Transportation Chapter 5 Promotion Advertising Do It Yourself or Use an Advertising Agency Personal Selling Sales Promotion Public Relations and Publicity Word of Mouth Chapter6 Moneyand Banking What Is Money? What Does Money Do? Types of Money The Financial System Savings and Loan Associations Money Supply and the Federal Reserve System Chapter 7 Financing Short-term Financing Long-term Sources of Funds Debt or Equity Financing Features of Bonds Features of Stock Chapter 8 Accounting Balance Sheet Income Statement Chapter9 The Securities Market Primary and Secondary Markets Buying and Selling Stocks Bulls and Bears The Bond Market Who Buy Securities? Chapter 10 Risk Management and Insurance Approaches to Managing Business Risks Insurance and Its Principles Insurable Risks Insurance for Business Fidelity and Surety Bonds Chapter 11 Business Law Types of Law Contract Law Tort Law Property Law Warranty Negotiable Instruments Agency Law Business Bankruptcy Chapter 13 International Business Why Trade with Other Countries? Other Ways to Go Global Special Issues in International Business Chapter 13 Managing Business Enterprises Management Functions Management Levels and Skills Sources of Managers The Building Blocks of Organizational Structure Organizational Decision Making Organizational Structures Informal Organization The Strategic Management Process Chapter 14 Human ResourcesManacjement Planning for Human Resources Staffing Training and Developing Employees Demoting and Terminating Employees Compensating Employees Chapter 15 Motivation and Leadership ! The Classical Theory The Hawthorne Studies Maslow's Hierarchy of Human Needs Herzberg's Two-factor Theory McGregor's Theory X and Theory Ouchi's Theory Z Strategies for Motivating Employees Leadership Chapter 16 Managing Information Information vs. Data How Computers Work? Application Programs The Management Information System (MIS) Chapter 17 The Environment and Responsibilities Factors of Production Types of Economic System Economic Goals and How to Measure Their Attainment The Roles of Government The Market and Competition The Importance of Profits The Responsibility of Business Chapter 18 Careers in Business Self-evaluation Career Opportunities in Business Successful Job Hunting Key to Exercises of Cloze and Scrambled Sentences Key to Translation References |
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