驰骋商场,公关为先。随着我国对外开放政策的进一步深化和“全方位、宽领域、深层次”开放格局的逐步形成,商务英语在经济发展中起着越来越重要的作用。在现代社会,人们日益将公共关系活动作为争取事业成功的重要手段。尤其是在竞争激烈的商场中,这种关系搞得好,就有可能捕捉住潜在的商机,从而做到如鱼得水,游刃有余。
本书是“商务即用英语全攻略丛书”之一,全书分为办公室篇和商务公关篇两大部分,每一章都配有背景知识、精彩句子、即学即用环节,句子通俗易懂、言简意赅,能让读者身临其境,从而在实际英语商务公关中做到高屋建瓴。该书可供各大专院校作为教材使用,也可供从事相关工作的人员作为参考用书使用。
本书分为办公室篇和商务公关篇两大部分。办公室篇主要介绍在办公室内的公关交际活动,包括电话业务、礼仪接待、求职面试、统筹安排等内容。商务公关篇主要围绕“做买卖”这一主题,从联系业务、参观访问、会议商谈、签订合同等各方面详细地介绍在公关方面的礼仪和技巧。每一章都配有背景知识、精彩句子、即学即用环节,句子通俗易懂、言简意赅,能让读者身临其境,从而在实际英语商务公关中做到高屋建瓴。
本书导读
Part Ⅰ On Office
Chapter 1 Daily Office Routine
Background Information
Unit 1 Reception
Unit 2 Office Work
Unit 3 Sending and Receiving a Fox
Unit 4 Making and Receiving a Phone Coil
Unit 5 Arrangement
Unit 6 Making an Appoinlment
Chapter 2 Job
Background Information
Unit 1 Job Wonted
Unit 2 Job Hunting
Unit 3 Job Interview
Unit 4 Resign
Part Ⅱ On Business Relationship
Chapter 1 Preparation
Background Information
Unit 1 Pay a Visit to Customer
Unit 2 Introduce
Unit 3 Arranging Time
Unit 4 Reception
Unit 5 Accommodation
Chapter 2 Course
Background Information
Unit 1 Visiting a Factory
Unit 2 Describing Products
Unit 3 Establishing Business Relations
Chapter 3 Conference and Meeting
Background Information
Unit 1 Preparation
Unit 2 Beginning
Unit 3 Stating
Unit 4 Being On
Unit 5 Memorandum
Chapter 4 Business Trade
Background Information
Unit 1 Introducing Your Proposal
Unit 2 Opening the Discussion
Unit 3 During the Negotiation
Unit 4 Negotiation Related to the Legal Aspect
Unit 5 Closing the Discussion
Unit 6 Contract