为了适应国际经济形势的变化和满足我国外贸教育发展的需求，此次编者对《商务英语选读》进行了全面的修订和补充，使内容和质量更为充实和完善。

本书修订注重结合英语经贸专业类学生的特点，在编写设计上重点突出国际商务活动相关的内容，增加专业术语和知识。同时，强调对学生英语基本技能的培养和训练，努力提高学生实际运用英语的能力，培养全面发展复合型国际商务人才。

Chapter 1 Cross Culture of Business

 Section I

 Text A Aspects of Culture ( I )

 Reading Passage 1, Passage 2

 Section II

 Text B Aspects of Culture ( II )

 Reading Passage 3, Passage 4

 Reading Skill Prereading

Chapter 2 Business Etiquette

 Section I

 Text A Everyday Etiquette for Office Life

 Reading Passage 1, Passage 2

 Section II

 Text B Handshakes

 Reading Passage 3, Passage 4

 Reading Skill Speed Reading

Chapter 3 Insurance

 Section I

 Text A Insurance and Its Functions

 Reading Passage 1, Passage 2

 Section lI

 Text B Types of Insurance Coverage

 Reading Passage 3, Passage 4

 Reading Skill Skimming

Chapter 4 Global Corporations

 Section I

 Text A Multinationals

 Reading Passage 1, Passage 2

 Section II

 Text B The Ups and Downs of Sanyo

 Reading Passage 3, Passage 4

 Reading Skill Scanning

Chapter 5 Successful Businessmen

 Section I

 Text A Inspiration and Hard Work Made Me an

 Entrepreneur

 Reading Passage 1, Passage 2

 Section H

 Text B Malcolm McLean

 Reading Passage 3, Passage 4

 Reading Skill Context Clues

Chapter 6 Economy and Business

 Section I

 Text A Big-Thinking Chinese HDTV Maker Looks

 to the U.S. Market

 Reading Passage 1, Passage 2

 Section lI

 Text B Pepsi Gets Street Smart

 Reading Passage 3, Passage 4

 Reading Skill Main Idea

Chapter 7 Advertisements

 Section I

 Text A The Advertising Standards Authority:

 An Advertising Watchdog

 Reading Passage 1, Passage 2

 Section lI

 Text B Advertising

 Reading Passage 3, Passage 4

 Reading Skill Stems and Affixes

Chapter 8 Internet and E-commerce

 Section I

 Text A Surfing to Success

 Reading Passage 1, Passage 2

 Section II

 Text B Getting World onto Intemet Train

 Reading Passage 3, Passage 4

 Reading Skill Paragraph Analysis: Reading for Full Understanding

 Keys to Exercises

Vocabulary

References