This book will survey the innovative entrepreneurial options a broad group of contemporary graphic designers have engaged in over the past decade, while also addressing the creative, fabrication and promotion issues necessary to bring unique products to the marketplace. It stems from the School of Visual Arts MFA "Designer as Author/Entrepreneur Program" (most notably, Deborah Adler's unique reinvention of prescription drug packages adopted by Target and other successful alumni) as well as other well-known and up and coming designers who have created successful cottage and mainstream design businesses (i.e. Charles Spencer Anderson's CSA image archive and Doug Powell's HealthSimple product line). These firms and individuals have wed their designers' talents and entrepreneurial spirit to viable products or lines of products.

INTRODUCTION: THE "I CAN DO IT ALL" GENERATION

1 CONCEIVING IDEAS

From Thesis to Marketplace/Case Studies:

Tarek Atrissi--Arabic Font

Peter Buchanan-Smith--Speck

Luisa Gloria Mota Velasco--San Honesto

Jungmin Kim--Wrapture

Sierra Krause--Vega

Rick Landers--Wink

Andy Outis--Aply

Jennifer Panepinto--Mesu

Kavita Ramchandran--Maya

Amanda Spielman--Bookfool

Sunniva Djupedal de Villiers--Sunniva

Jesse Willmon--Cornmix

Celia Sin-Tien Cheng--Craving

Jeffrey Everett--EI Jefe Design

2 FROM IDEA TO PRODUCT

3 CATALOGING IDEAS: VIABLE PRODUCTS PRODUCED BY DESIGNERS

Charles Spencer Anderson--Pop ink

Marshall Arisman--Cobalt Blue

Nancy Bacich--Eve Kitten

Yves Behar--Fuseproject

Joshua Berger--Plazm

Peter Bilak--Typotheque

Constantin Boym--Disaster Souvenirs

Stefan Bucher--Daily Monster

Deborah Buck--Buck House

Paul Budnitz--Kidrobot

Nicholas Callaway--Callaway Entertainment

Tina Chang & Esther Mun--StartHereNY

Seymour Chwast--The Nose

Jim CoudaI--CoudalPartners.com

Daniel Young--Paradoxy Products

William Drenttel & Jessica Helfand--Winterhouse Products

Jordi DurO--Scope Magazine

Elliott Earls--Apollo Project

Dave Eggers--McSweeney's

Barbara Ensor--Little School of Moving Pictures

Shepard Fairey--Studio One

Louise FiB--Designer's Guide to Italy

Karin Hibma--Walking Man

Nat Hunter--Airside Products

Jeffery K. Jehnsen--Spunk

Maira Kalman--M&Co

Richard Kegler--P22 Type Foundry

Warren Lehrer--EarSay

Cheryl Lewin--Bow Wow Bandanas

Tod Lippy--Esopus Magazine

Ellen Lupton--D./. Y. Design It Yourself

Ross MacDonald--Brightwork Press

Jeffrey Metzner--Stick: Great Moments

In Art, History, Film and More

Dragan Mileusnic & Zeljko Serdarevic--Potscriptum Publishing

Jet Mous--Mous Ceramics

Dan NadeI--PictureBox

Gary Panter--The Man Cat Toy

Sam Potts--Super Hero Products

Doug PowelI--TypelTools

Robynne Raye--Novelty Products for Blue Q

Hans Dieter Reichert--Baseline Magazine

Piet Schreuders--De Wolkenkrabber,

De Poezenkrant, FURORE

Carlos Segura--T26 Type Foundry

Mike Mills--Human Products

Julian Montague--Stray Shopping Cart Project

Christoph Niemann--100% Evil

John Bigelow Taylor & Dianne Dubler--Kubaba Books

Tjeerd Veenhoven--The Padded Wall

James Victore--Victore Plates

Laura Victore--Fortune Cookie Purse and Boo Raley Lady Buds

Armin Vit 8, Bryony Gomez-Palacio--UnderConsideration LLC

Angela Voulangas & Douglas Clouse--typeHigh greeting cards

Matthew Waldman--Nooka

4 ONLINE RESOURCES

Design Blogs

Reference

Customized Online Products

Materials

Packaging

Self-Publishing

Bookbinding

Interior & Furniture Design

Online Printing Companies

Retail

Legal Resources

INDEX

ACKKNOWLEDGMENTS