During the Eighties, companies that were selling their products and services in segmented and well-researched local markets began to expand their operations internationally, often far from their cultural origins. One of the first reactions to this emerging phenomenon was the need to create a global graphics program capable of supporting the company's corporate culture and transcending social, political and economic boundaries wherever necessary.

The growth rate of the retail industry has lead to unprecedented levels of competition, leading many brands to developing complex luring techniques. Apart from the usual tricks of lighting and unusual materials & textures, graphic design components have become key factors in this new way to envision the retail space. POINT OF PURCHASE: GRAPHIC INTERVENTIONS examines these new techniques for designers, brand marketers and retailers, surveying the best and providing a source of fresh ideas.

Introduction

Getting Dressed

 Boxfrech

 Levi's

 Denim Bar

 Karstadt Oberpollinger

 Custo Barcelona

 Adidas Locker Room

 Gomme Laforet Harajuku

 Frederic Homs Born

 Firetrap

 D-Grace Hakata

 Men at Work

Small Details, Big Difference

 Elsa Bijoux

 Casio

 Breil Concept Store

 theeyecarecompany

 Camper Infoshop London

 Watx

 Rosich

 Camper Lodon

 Burlington SIS Concept

 Nike iD Design Studio

 Nike Sport Culture Footwear

Get Wired

 O2

 Landforsakringar Shop

 Finnet

 Plaisio

Looking Good

 Linden Apotheke

 Farmacia Henriques

 Summercity-Stephanemarais

 Emultion-Stephanmarais

 Apoteket Shop

 The Amore Pacific

 Expeditionen-Stephanemarais

Walk Around Town

 Inspiration

 Cass Art

 Alcro Designers

 Aan de Dis

 Essent

 Autohaus

 La Flridita Delicatessen

 Oriol Balaguer

 100%Chocolate-Cafe

 Plantage Books & More

 Richard

 Virgin Megastore