If an alien spacecraft were orbiting the blackened husk of Earth in centuries' time, its pilots might be appalled to learn how the human inhabitants had been wired to get such kicks from producing and consuming more and more of everything, that they had ultimately burnt the whole planet out. 'Daft buggers,' our aliens would say, shaking their silvery heads. If those visitors also learnt how we had only got grumpier, sicker and more exhausted as our pursuit of more of everything reached its climax, they would scratch their scalps and ask: 'What were they thinking？'One of the wiser ones might wonder, 'How on Earth did they fail to evolve？'

...

For millions of years, humankind has used a brilliantly successful survival strategy. If we like something, we chase after more of it: more status, more food, more info, more stuff. These days, we in the Western world have more of everything than we can ever use, enjoy or afford, but we're still chasing. We're burning through the planet's ecology and it's leaving us sick, tired, overweight, angry and in debt.

In ENOUGH, John Naish acts as a guinea pig for neuromarketing gurus, samples all-you-can-eat buffets and rifles through the unused gems people chuck out, In order to explore how we got hooked on 'more' and how, through adopting the art of 'enoughness', we can break free from this wrecking cycle.

Introduction

1. ENOUGH information

2. ENOUGH food

3. ENOUGH stuff

4. ENOUGH work

5. ENOUGH options

6. ENOUGH happiness

7. ENOUGH growth

8. Never-enoughs

9. Afterword - Enough comes to the crunch

References and notes