TASCHEN's Great Adventure began back in !980, when eighteen-year-oldBenedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comics collection. Within a year he began publishing catalogues promoting his wares, but it wasn't until 1984 that his first art-book breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price. From a young age, Taschen had been interested in art but found that art books were too expensive and hard to obtain, and the success of this daring move proved that Taschen was not alone in thinking that the art-book market should be democratized. Soon he began reprinting books under hisown name for budget prices and the next year he published his first original title and the first book in the Basic Art series: Picasso...

TASCHEN's Great Adventure began back in !980, when eighteen-year-oldBenedikt Taschen opened a shop in his native Cologne, Germany, to market his massive comics collection. Within a year he began publishing catalogues promoting his wares, but it wasn't until 1984 that his first art-book breakthrough occurred: he purchased 40,000 remainder copies of a Magritte book printed in English, reselling them for a fraction of their original price. From a young age, Taschen had been interested in art but found that art books were too expensive and hard to obtain, and the success of this daring move proved that Taschen was not alone in thinking that the art-book market should be democratized. Soon he began reprinting books under hisown name for budget prices and the next year he published his first original title and the first book in the Basic Art series: Picasso. Before long, high-quality-yet-still-inexpensive hardcover books were added to the lineup and in 1989 the landmark double-jumbo Van Gogh: The Complete Paintings hit bookstores around the world.

Starting in the late 1980s, TASCHEN established subsidiaries across the globe and continued to cement its reputation as a publisher of excellent-value books while branching out into new areas such as architecture, design, photography, lifestyle and classics. In 2000 TASCHEN surprised the world by breaking the record for the most expensive book published in the 20th century: copy #1 of Helmut Newton's SUMO. signed by over 80 celebrities featured in it, fetched over $300,000 at a charity auction. A year later TASCHEN launched its cinema collection with Billy Wilder's Some Like it Hot. Then in 2003, TASCHEN tipped the scales with its massive, legendary Muhammad All tribute book, GOAT.

Twenty-five years after Benedikt Taschen opened his little comics shop, TASCHEN has grown into one of the most successful and unique publishers in the global market, publishing an eclectic variety of books for people of all tastes and budget ranges, distributed worldwide in over twenty languages. Within the space of the last few years, TASCHEN has opened bookshops in Paris, Los Angeles and New York, with plans to keep expanding to new cities as our Great Adventure continues. For the future of publishing, keep your eye on TASCHEN.

THE GIRL IN THE POSTER

LOOKING AT THE PROPAGANDA POSTERS

THE RISE AND FALL OF THE CHINESE PROPAGANDA POSTER

Ⅰ. THE COMMUNIST PARTY 

Ⅱ. CLASSES AND CLASS STRUGGLE 

Ⅲ. SOCIALISM AND COMMUNISM 

Ⅳ. WAR AND PEACE 

Ⅴ. LEAD ERSHIP OF PARTY COMMITTEES 

Ⅵ. RELATIONS BETWEEN THE ARMY AND THE PEOPLE

Ⅶ. EDUCATION AND THE TRANING OF TROOPS

Ⅷ. SERVING THE PEOPLE

Ⅸ. PATRIOTISM AND INTERNATIONALISM

Ⅹ. REVOLUTIONARY HEROISM 

Ⅺ. BUILDING OUR COUNTRY THROUGH DILIGENCE AND FRUGALITY

Ⅻ. INVESTIGATION AND STUDY 

ⅩⅢ. YOUTH 

ⅩⅣ. WOMEN 

ⅩⅤ. CULTURE AND ART 

ⅩⅥ. STUDY 

NEW YEAP 

CHINA IN THE 20TH & 21ST CENTURY