序

前言

Unit 1 The World Trade Organization

Unit 2 Doha Trade Talks

Unit 3 Why“Fair”Trade Is a Bad Deal for Poorest Farmers

Unit 4 Internation Trade Negotiation

Unit 5 Dumping&Anti-dumping

Unit 6 Debate on Auti-dumping

Unit 7 Import and Export

Unit 8 Business Negotiation

Unit 9 Internation Trade and Logistics:A Million-Job Economic Strategy

Unit 10 Implications of China and the WTO for the Logistics Industry

Unit 11 UPS:Logistical Management of Distribution Networks

Unit 12 Why FedEx Is Gaining Ground?

Unit 13 UPS&FedEx Compete to Deliver

Unit 14 The eBay School of Business

Unit 15 Filling Pantries Without a Middleman

Unit 16 The Economy:Why so Gloomy?

Appendix 1 Transcripts for Listening

Appendix 2 Answer Keys for Listening

Appendix 3 Answer Keys for Listening

Appendix 4 Answer Keys Grammar Focua

Appendix 5 Reference Version for Translation Drills

Appendix 6 Reference Version for Writing Assignment

Appendix 7 Vocabulary

Appendix 8 Notes

本书力求在企业战略、市场营销、人力资源、企业文化、经营运作等商务语境中培养学生的英语交际能力。商务知识与英语能力相结合、商务语境与语言活动相结合、能力培养与就业需求相结合的编写思路使这套教材商务内容丰富，英语操练有的放矢，凸显了人才培养规格，给本教材带来了亮点。