The term has its origins in navy terminology and was initially adopted by the fashion world to describe stores that could "fly the flag"for the brand's culture and image because of their very nature.This book features a representation of the best flagship stores around the world, the work of contemporary architectural giants like Massimiliano Fuksas and Wonderwall Inc.

The concept of flagship stores is to define a trademark's most representative space.The term has its origins in navy terminology and was initially adopted by the fashion world to describe stores that could "fly the flag"for the brand's culture and image because of their very nature.This book features a representation of the best flagship stores around the world, the work of contemporary architectural giants like Massimiliano Fuksas and Wonderwall Inc., as well as new talents such as item idem, Torafu Architects and Ab Rogers.The book is set out in three chapters: Fashion & Accessories, Communication & Services and Furniture & Accessories.With more than 300 full-coloured pages and detailed plans of each project, it offers a selection of unique projects that are true temples of fashion and design and which goes against the concept of the traditional store.

Introduction

Fashion & Accessories

Emporio Armani/Three on the Bunt

Fornarina

Nike I Love

Ereitag

Little Red Riding Hood

Bape Exclusive

Alexandre Herchcovitch

Men at Work

Original Fake

Issey Miyake

Marni

Chlo

Prada

Louis Vuitton

Comme des Gaccons

Fendi

La Maison Hermes

Stella McCartney

Uniqlo

Breil Milano

Fila

Mandarina Duck

Lacoste

Shu Uemura

North Sails

Dress Camp

Episode

Shoebaloo

La Perla Uomo

Miss Sixty

Communication 8 Services

Ai Lounge

Nokia

teica

Sony Ericsson

Pierre Herme Paris

Furniture Home Living

Alessi

Moss

Snaidero

IJttala

IS/Industries Stationery

Royal Copenhagen

Directory