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| 书名 | 21世纪大学商务英语综合教程教师参考书(附光盘第4册)/21世纪大学商务英语系列 |
| 分类 | 教育考试-外语学习-英语 |
| 作者 | 刘云腾 |
| 出版社 | 复旦大学出版社 |
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| 介绍 |
编辑推荐 《21世纪大学商务英语综合教程》共四册，这是其中的第四册，使用对象为商务英语专业或方向的本科生，使用时间为第二学年第二学期。希望通过本教材的学习，有效训练学生听、说、读、写、译等英语语言技能，为下一步更深人地学习商务英语打下坚实的基础。 本册共分品牌战略、目标管理、决策机制、物流等10个单元，每个单元为一个专题，从不同的视角循序渐进，点面结合。每一单元包括以下四部分内容：Part One Lead-in Activities；Part Two Knowledge-based Learning；Part Three Task-based Learning；Part Four General Learning。 目录 Unit 1 Establishing Brand Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 2 Management by Objectives Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 3 The Decisionmaking Process Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 4 Knowledge Management Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 5 Supply Chain and Logistics Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 6 Risk Management Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 7 Global Strategy Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 8 Global Warming Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 9 Financial Management Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning Unit 10 Entrepreneurship Part One Lead-in Activities Part Two Knowledge-based Learning Part Three Task-based Learning Part Four General Learning |
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