Chapter 1 Introduction

 1．1 The Research Topic

 1．2 Rationale for the Present Study

 1．3 Objectives of this Research

 1．4 Data and Methodology

 1．5 Organization of this Book

Chapter 2 Previous Researches on Intertextuality

 2．1 The Origin of the Theory of Intertextuality

 2．2 The Literary Study of Intertextuality

 2．3 The Study of Intertextuality in Arts

 2．4 The Study of Intertextuality in Linguistics

 2．5 The Linguistic Studies of Some of the Specific Forms of Inter—textuality

 2．6 Summary

Chapter 3 A Systemic——Functional Model for the Study of Inter-

 textuality

 3．1 Approaches to Discourse Analysis

 3．2 A Systemic—Functional Approach to Discourse Analysis

 3．3 A Systemic—Functional Model for the Study of

Intertextuality

Chapter 4 The Relationship Between Intertextuality and Context

 4．1 Contextual Variables

 4．2 The Relationship Between Discourse and Context

 4．3 The Contextual Factors for the PAD

 4．4 The Relationship Between Intertextuality and Context

Chapter 5 The Experiential Meaning in the Discourse Involving

 Intertextuality

 5．1 The Dialogical Relations Among the Voices

 5．2 The Experiential Meaning Expressed by Lexicon

 5．3 Linguistic Analysis of Process

Chapter 6 The Interpersonal Meaning in the Discourse Involving

 Intertextuality

 6．1 The Participant Relationship

 6．2 The Appraisals in the PAD

 6．3 The Mood in the Discourse Involving Intertextuality

Chapter 7 Linking Different Voices in Discourses Involving Inter-textuality

 7．1 Generic Structure

 7．2 Texture

 7．3 Linking Voices through Sentence Structure

 7．4 Coherence in the Discourse Involving Intertextuality

Chapter 8 Conclusions

 8．1 Major Findings

 8．2 Implications

Bibliography

Acknowledgements

《系统功能语言学视角下的互文性--书面广告语篇研究(英文版)》由杨增成所著，本书是一项以书面广告语篇为语料，从系统功能语言学的视角对互文性进行研究的成果。《系统功能语言学视角下的互文性--书面广告语篇研究(英文版)》探讨了互文性与语境间的关系，从概念功能和人际功能的角度分析了语篇中各个声音间的关系，并且从功能语言学的角度研究了各个声音间的连接机制。本书推动了互文性研究的发展，并能对广告语篇的创作有一定的启示意义。

《系统功能语言学视角下的互文性--书面广告语篇研究(英文版)》由杨增成所著，本书选择书面广告语篇作为研究语料。书面广告语篇中存在着比较丰富的互文现象，但是对这些互文现象的研究尚不是很丰富。为了使语篇传递的内容更可信，广告语篇中经常插入一些证人的话语。为了使广告语篇能较长地留在读者的记忆中，广告语篇经常仿拟一些名篇。另外受社会文化语境的影响，广告语篇往往用双关的方式来表达一些信息。这些原因导致了广告语篇中比较丰富的互文现象。