由王秀萍等编著的《商务英语谈判》为浙大出版社组织编写的高职高专商务英语、应用英语专业规划教材之一。
本教材共设16个单元,课内教学32课时,可用多媒体教学,能满足一个学期的学习需要。根据涉外谈判的特点,本教材每单元设四大基本板块:主题知识阅读,谈判英语会话,谈判知识与技巧,模拟谈判。
UNIT 1 Business Negotiations 商务谈判
1.1 Pre-reading Activities
1.2 Oral Practice
1.3 Negotiation Skills
1.4 Situational Dialogue Design
UNIT 2 Establishing Business Relations 建立业务关系
2.1 Pre-reading Activities
2.2 Oral Practice
2.3 Negotiation Skills
2.4 Situational Dialogue Design
UNIT 3 Inquiry and Offer 询盘和发盘
3.1 Pre-reading Actiyities
3.2 Oral Practice
3.3 Negotiation Skills
3.4 Situational Dialogue Design
UNIT 4 Counter-offer 还盘
4.1 Pre-reading Activities
4.2 Oral Practice
4.3 Negotiation Skills
4.4 Situational Dialogue Design
UNIT 5 Pricing 价格
5.1 Pre-reading Activities
5.2 Oral Practice
5.3 Negotiation Skills
5.4 Situational Dialogue Design
UNIT 6 Commission 佣金
6.1 Pre-reading Activities
6.2 Oral Practice
6.3 Negotiation Skills
6.4 Situational Dialogue Design
UNIT 7 Terms of Payment 付款条件
7.1 Pre-reading Activities
7.2 Oral Practice
7.3 Negotiation Skills
7.4 Situational Dialogue Design
UNIT 8 Packing 包装
8.1 Pre-reading Activities
8.2 Oral Practice
8.3 Negotiation Skills
8.4 Situational Dialogue Design
UNIT 9 Insurance 保险
9.1 Pre-reading Activities
9.2 Oral Practice
9.3 Negotiation Skills
9.4 Situational Dialogue Design
UNIT 10 Shipment 装运
10.1 Pre-reading Activities
10.2 Oral Practice
10.3 Negotiation Skills
10.4 Situational Dialogue Design
UNIT 11 Agency 代理
11.1 Pre-reading Activities
11.2 Oral Practice
11.3 Negotiation Skills
11.4 Situational Dialogue Design
UNIT 12 Signing the Contract 签订合同
12.1 Pre-reading Activities
12.2 Oral Practice
12.3 Negotiation Skills
12.4 Situational Dialogue Design
UNIT 13 Complaints and Claims 投诉和索赔
13.1 Pre-reading Activities
13.2 Oral Practice
13.3 iNegotiation Skills
13.4 Situational Dialogue Design
UNIT 14 Investment 投资
14.1 Pre-reading Activities
14.2 Oral Practice
14.3 Negotiation Skills
14.4 Situational Dialogue Design
UNIT 15 Special Project 1 特殊案例1
15.1 案例分析
15.2 操作练习
UNIT 16 Special Project 2 特殊案例2