苏世军和张养志主编的《西方出版产业营销战略》以西方出版经济学的基本概念为起点，介绍出版物市场的结构和范畴、销售队伍的素养和职责、出版物网络营销与传统营销的关系，从理论和实践阐述从业者应掌握的基本要素。

本套教材编写的基本原则，在于突出西方出版教育与实践有机融为—体的核心价值观。适合我国编辑出版专业或相关传媒类专业本科生和研究生使用，也可以作为我国出版及其相关产业专业人士的业务参考书。

Part Ⅰ Fundamentals of Marketing in Publishing Industry

 Chapter 1

Section Ⅰ  The Economies for the Publisher

Section Ⅱ The Supply Chain for Books

 Chapter 2

Section Ⅰ  Marketing in Publishing

Section Ⅱ Direct Marketing

 Chapter 3

Section Ⅰ  Marketing Mix

Section Ⅱ Organizational Structure of Sales and Marketing

 Chapter 4

Section Ⅰ  Book Distribution Costs for Publishers

Section Ⅱ Defining Digital Print-on-Demand

Part Ⅱ Marketing Practices in Publishing Industry

 Chapter 5

Section Ⅰ  Book Sales

Section Ⅱ Book Selling Companies That Changed the Business

 Chapter 6

Section Ⅰ  Book Distribution

Section Ⅱ Bookseller

 Chapter 7

Section Ⅰ  How to Price Your Book

Section Ⅱ  Marketing and Advertising Director

 Chapter 8

Section Ⅰ How to Promote and Market Books Online

Section Ⅱ Strategic Book Marketing and ROI

Part Ⅲ Marketing in Publishing Industry in Digital Age

 Chapter 9

Section Ⅰ Charting the Global Ebook Market

Section Ⅱ Text,Books and Publishers in the 21st Century

 Chapter 10

Section Ⅰ  Frankfurt Goes Electronic

Section Ⅱ  The Future of Printed Books Versus the Electronic

        Distribution of Content

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