邹莉编著的《商务沟通(英文版)》是用英语写成的国际商务方面的专著。本书以国际商务研究主线,分析国内外企业的跨国经营管理经验,涉及到经济、财务、营销知识、商务管理技能、国际商务惯例、国际商务文化等。旨在使读者了解世界主要国家和地区的经济社会状况、不同国家的文化背景、历史底蕴、民族风俗、人文地理风情、民族感情等多方面环境因素。
Introduction
Chapter 1 Managing Diversity
1.1 Indian Cultural Study
1.2 Japanese Business System
1.3 Israel's Cultural Analysis
Chapter 2 Internationalization Strategy Study
2.1 Foreign Company Cases Study
2.2 Domestic Company Cases Study
Chapter 3 Global Management Issues
3.1 Private Branding in International Markets
3.2 The Importance of Country-of-origin
3.3 Japanese Approach to New Product Development
3.4 Major Factors Affecting International Pricing
3.5 The MNCs' Negotiating Position with Host Governments
Chapter 4 Operation in Global Markets
4.1 Sample Question 1
4.2 Sample Question 2
Bibliography