布莱恩主编的《葡萄酒的营销与服务(英文版)》提供了全面深入的葡萄酒行业的相关内容。包括:葡萄栽培和葡萄酒酿造方法“新世界”葡萄酒介绍、特定国家法律和特许经营规定、品酒基础等。本书还包括地图、酒标、图片,从葡萄酒专业实践和理论两方面,对侍酒师、酒店经理、餐饮部门主管、培训师和学生来说,都是极具价值的资料。
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书名 | 葡萄酒的营销与服务(英文版) |
分类 | 经济金融-经济-贸易 |
作者 | (英)布莱恩 |
出版社 | 上海交通大学出版社 |
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编辑推荐 布莱恩主编的《葡萄酒的营销与服务(英文版)》提供了全面深入的葡萄酒行业的相关内容。包括:葡萄栽培和葡萄酒酿造方法“新世界”葡萄酒介绍、特定国家法律和特许经营规定、品酒基础等。本书还包括地图、酒标、图片,从葡萄酒专业实践和理论两方面,对侍酒师、酒店经理、餐饮部门主管、培训师和学生来说,都是极具价值的资料。 内容推荐 布莱恩主编的《葡萄酒的营销与服务(英文版)》continues to provide an in-depth coverage of wine and other beverages as required by the Professional Sommelier, and also serve as an Introduction to the world of wine for amateur enthusiasts. The well respected, easy to read and understand language has been retained making it as accessible as possible to Sommeliers who have English as a second language. The text has been fully revised and updated to include the numerous changes in the regulations and legislation. This new edition continues to be a valuable resource of reference for Sommeliers, Hospitality Managers, Food and Beverage Managers, Trainers and Students. Key Features Updated text and maps to reflect changes in regulations and legislation Additional maps for China and Greece Introductory sections for emerging wine producing countries Expanded knowledge for established countries Extended appendices and index 目录 1 Preparation and maintenance of bar and cellar 2 Viticulture and vinification 3 Wine controls, regulations and labelling 4 Sensory evaluation 5 Wine areas in the Old World 6 Wine areas in the New World 7 Sparkling wines 8 Fortified wines 9 Spirits, beers and other drinks 10 Taking beverage orders 11 Table and bar service 12 Maintaining and increasing sales 13 Standard practices and behaviour 14 Hygiene, health and safety |
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