本书共有23个单元、内容包括：国际贸易、国际营销、国际金融、国际商法、国际运输、国际投资、国际税收、国际技术转让、跨国财务管理、高科技产品营销、信息系统、商务沟通等，涵盖了商务活动的方方面面，教师在教学过程中可根据各高校不同专业、不同教学对象、不同的教学目标及课时量的差异对各单元内容进行取舍。

Unit One: International Trade

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Two: Marketing

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Three : International Finance

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Four:International Business Law

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Five: International Transportation

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Six: International Investment

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Seven: International Taxation

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Eight:International Technology Transfer

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Nine: Multinational Financial Management

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Ten: Marketing High-Tech Products

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Eleven: Information System

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Twelve: Business Communication

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Thirteen: Advertising Media

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Fourteen: Leadership

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Fifteen: Corporate Culture

 Pre-reading activity

 Text A

 Texf B

 Text C

Unit Sixtee: Brand Management

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Seventeen: Merger, Acquisition and Restructuring

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Eighteen: Working Through Cross Culture

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Nineteen: Consumer Behavior

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Twenty: Globalization

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Twenty-One: Corporate Strategy

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Twenty-Two: Business Tourism

 Pre-reading activity

 Text A

 Text B

 Text C

Unit Twenty-Three: Electronic Commerce

 Pre-reading activity

 Text A

 Text B

 Text C