这本《跨文化交际》由常俊跃、品春媚、赵永青主编，具备以下主要特色：

*遵循了全新的教学理念：

依托学生密切关注的跨文化交际的内容，结合跨文化交际知识组织学生进行语言交际活动。

*涉及了系统的跨文化交际内容：

涵盖跨文化交际学的基本知识和文化认知、文化冲突等内容，讨论了不同语境下的跨文化交际。

*引进了真实的教学材料：

真实、地道的语言材料，穿插了大量的插图、照片等真实的视觉材料，表现手段活泼，效果生动直观。

*设计了新颖的教材板块：

多样的板块设计促使学生积极思考、提问、探索、发现、批判，培养自主获得知识，发现问题和解决问题的能力。

*提供了多样的训练活动：

打破了传统教材单调的训练程式，帮助教师设置真实的语言运用情境，培养学生语言综合运用能力。

*推荐了经典的学习材料：

在每个章节的最后部分向学生推荐经典的书目、影视作品、名诗欣赏以及英文歌曲等学习资料，使教材具有了弹性和开放性，方便不同院校不同水平学生的使用。

这本《跨文化交际》由常俊跃、品春媚、赵永青主编，是在内容依托教学理念指导下，依托国家哲学社会科学项目“英浯专业基础阶段内容依托式教学改革研究”推出的系列英语内容依托教材之一。

《跨文化交际》针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者学习。

Unit 1 An Introduction to InterCultural Communication

 Text A InterCultural Communication

 Text B The Importance of Training InterCultural Communication Awareness

 Text C The era of InterCultural Communication

 Text D StereotyPes: An InterCultural No-No

 Text E Chinese and American Understandings on Friendship

Unit 2 Understanding Communication

 Text A Components of Communication

 Text B Features of Communication

 Text C How Long Does It Take to Say I'm Getting Married (Ⅰ)

Unit 3 Verbal Communication (Ⅰ)

 Text A Cultural Differences on Lexical Level

 Text B Translation and Cultures

 Text C How to Improve Verbal Communication

Unit 4 Verbal Communication (Ⅱ)

 Text A Compliments in Chinese and American English (1)

 Text B Compliments in Chinese and American English (2)

 Text C How to Address People?

 Text D Conversation and Culture

Unit 5 Nonverbal Communication (Ⅰ)

 Text A Nonverbal Communication

 Text B Making a Gesture

 Text C Every body' s Talking

 Text D Top 10 Nonverbal Communication Tips

Unit 6 Nonverbal Communication (Ⅱ)

 Text A How Big is Your Space Bubble

 Text B Time Sense: Polychronicity and Monochronicity

 Text C Eye Contact

Unit 7 Cross-Gender Communication

 Text A Gender Differences in Communication

 Text B Six Principles for Effective Cross-Gender Communication

 Text C Gender Issues

Unit 8 Understanding Culture

 Text A What is Culture?

 Text B Features of Culture

 Text C How Long Does It Take to Say I'm Getting Married (Ⅱ)

Unit 9 Cultural diversity

 Text A The Basic Unit of Society: The Individual or the Collective?

 Text B Family Structure

 Text C Friendship of American Style

Unit 10 Cultural Influence on Perception

 Text A Shakespeare in the Bush

 Text B Generalizations and StereotyPes

 Text C American StereotyPes of China

Unit 11 Culture Shock

 Text A Culture Shock

 Text B How to Survive Culture Shock

 Text C can you survive reverse Culture Shock?

Unit 12 Cultural Differences in Education

 Text A Classroom Expectations

 Text B 15 Important Cultural Differences in the Classroom

 Text C Classroom Culture

Unit 13 Cultural Differences in etiquette and protocol

 Text A International Gift-Giving Etiquette

 Text B Business Card Etiquette

 Text C How Tipping Works

Unit 14 Cultural Differences in Business Negotiation

 Text A Cross-Cultural Negotiation

 Text B How to Steer Clear of Pitfalls in Cross-Cultural Negotiation

 Text C The Top Ten Ways Culture Affects Negotiating Style

Unit 15 Developing Intercultural Competence

 Text A A Four-Step Approach to Intercultural Communication Training

 Text B Developing Intercultural Communication Competence

 Text C Cultural Awareness

参考答案

主要参考文献