《商务英语教师用书(4第2版)》编写采取听、说、读、写整合的思路,以听说导入,以阅读为核心,围绕阅读课文进行口头和写作训练;语言、商务与文化有机结合,知识与技能兼顾,人文素养与商务专业素质并重,重在培养跨文化商务交际能力。本书由宋佳音主编。
Unit 1 Ways to Success
Unit 2 Ways to Success: A Self-made Man
Unit 3 Corporate Culture
Unit 4 Corporate Culture: Management and Change
Unit 5 Investment
Unit 6 Investment: Businesses Go to Universities
Unit 7 Marketing
Unit 8 Marketing: Marketing Plan and Planning for a Product Launch
Unit 9 Making a Deal
Unit 10 Making a Deal: Corporate Entertainment at Watson's
Unit 11 Import and Export
Unit 12 Import and Export: Happy Family Goes to Boston
Unit 13 Corporate Social Responsibility
Unit 14 Corporate Social Responsibility: What's Happening Down There?
Unit 15 Life and Work
Unit 16 Life and Work: Lifestyle of Different Occupations