《现代商务英语综合教程》的编写宗旨是：在遵循现代外语教学理念基础上，强调外语在商务领域中的应用，注重为学生创造商务环境，全面培养学生的英语综合应用能力，使他们在今后的工作中能用英语有效地进行口头和书面商务沟通。
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| 电子书 | 现代商务英语综合教程(附光盘3) |
| 分类 | 电子书下载 |
| 作者 | 吕海彬//王哲 |
| 出版社 | 中国人民大学出版社 |
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| 介绍 |
编辑推荐 目录 CHAPTER 1 Retailing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 2 Franchising Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 3 Advertising Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 4 Marketing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 5 Business Negotiations Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 6 Logistics Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 7 Outsoureing Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 8 Quality Control Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 9 Company Performance Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 10 Customer Service Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTERll Crisis Management Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading CHAPTER 12 Entrepreneurs Background Case Listening Reading Structure Vocabulary Comprehension Translation Speaking Writing Additional Reading |
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