BEC Preliminary 口试简介

Unit One Human Resources

 1.1 Recruitment

 1.2 Interview

 1.3 Starting a New Job

 1.4 Staff Training and Development

 1.5 Pay and Benefits

 1.6 Chance of Promotion

 1.7 Workplace Safety

 1.8 Stress Management

 1.9 Time Management

 1.10 Staff Turnover

 1.11 Staff Motivation

 1.12 Staff Appraisal

 1.13 Job Application and Career Change

Unit Two Company Operation and Management

 2.1 Teamwork

 2.2 Internal Communication

 2.3 Reducing Production Cost

 2.4 Reducing Overheads

 2.5 Work Environment

 2.6 Corporate Culture

 2.7 Corporate Image

Unit Three Marketing

 3.1 Product Development

 3.2 Setting Price

 3.3 Packaging

 3.4 Branding

 3.5 Product Promotion

 3.6 Promotional Goods

 3.7 Sales

 3.8 Customer Relationship Management

 3.9 Dealing with Complaints from Clients

Unit Four Business Travel

 4.1 Business Trip Abroad

 4.2 Home Travel

Unit Five Public Relations and Corporate Hospitality

 5.1 Dress Code

 5.2 Entertaining Clients

 5.3 Company Gifts

 5.4 Company Magazine and Company Video

Unit Six Company Development

 6.1 Selection of Company Location

 6.2 Company Relocation

 6.3 Company Premises

 6.4 Company Expansion

 6.5 Franchising

 6.6 Meeting Competition

 6.7 Partnership

Unit Seven Going Digital and New Patterns of Work

 7.1 Office Automation

 7.2 Setting up Company Website

 7.3 Working from Home

Unit Eight Business Meetings and Conferences

 8.1 Preparing for a Meeting/Conference

 8.2 How to Chair a Meeting

 8.3 Attending Trade Fairs and Exhibitions

 8.4 Layout of a Trade Fair

词汇表

主要参考文献

本书是为了帮助考生更好地准备并顺利地通过BEC考试组织编写的。全书由口试简介和八个单元组成，涵盖49个专题，涉及商务英语的方方面面。每个专题均由四部分构成，分别为：相关词语准备；相关背景知识；英汉对照相关背景阅读；模拟口试样例和参考答案。参加编写的人员都是具有10来年举办BEC辅导班或组织BEC考试丰富经验的老师或口试考官，因此本教材具有极强的针对性，可以使具有相应语言水平的各个级别的考生，在极短的时间内适应BEC口试，是广大参加BEC口试的考生必备的参考教材。