由姜荷梅、叶利华编著的《21世纪大学实用行业英语综合教程》融多种行业专业基础知识于一册，由14单元组成，涉及1个热门行业领域：市场营销、连锁经营、国际贸易、物流、电子商务、财务会计、广告、餐饮与旅游、信息技术应用、法律应用，以及企业发展起重要作用的人力资源、公共关系、企业文化等。每个单元涉及一个独立的主题，并围绕该主题安排教学内容和设计训练任务。每单元分为9大部分。
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| 电子书 | 21世纪大学实用行业英语综合教程 |
| 分类 | 电子书下载 |
| 作者 | 姜荷梅//叶利华 |
| 出版社 | 复旦大学出版社 |
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| 介绍 |
编辑推荐 目录 Unit 1 Marketing市场营销 Text A Marketing Basics Text B SWOT Analysis——the First Step of Success in Marketing Text C Happy Clients Bring More Business Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 2 Chain Operation连锁经营 Text A Operation of Chain Stores Text B Franchising Text C Case Study—Stein Mart Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 3 International Trade国际贸易 Text A An Introduction to International Trade Text B Gains from Trade Text C Exporting—An Overview Oral Practice Mini—Project Phrases&Terms Surting the Internet Video Clip Unit 4 Logistics物流 Text A Overview of Logistics Text B Components of a Logistics System Text C How Does Third—party Logistics Work？ Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 5 E—commerce电子商务 Text A Introduction to E-commerce Text B Mobile Commerce Text C Amazon Case Study Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 6 Advertising广告 Text A Introduction to Advertising（Ⅰ） Introduction to Advertising（Ⅱ） Text B Types of Advertising Text C Brand Loyalty Case Study—Coca—Cola Can Change Up Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 7 Financial Accounting财务会计 Text A Introduction to Accounting Text B Cash Flow Text C Internal Control Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 8 Hospitality and Tourism酒店业与旅游业 Text A The Changing Hospitality Industry Text B Ecotourism Text C Green Hotels Cater to Increasing Numbers of Eco-conscious Travelers Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 9 Laws and Ethics法律与伦理 Text A International Commercial Law Text B Anti-piracy Measures Text C Managing the Challenges of the Protection of Intellectual Property Rights Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 10 Applications of Information Technology信息技术的应用 Text A Security and Privacy Challenges in Cloud Computing Environments（Ⅰ） Security and Privacy Challenges in Cloud Computing Environments（Ⅱ） Text B Social Network—Facebook Text C The Smartphone Information Revolution Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Unit 11 Human Resources人力资源 Text A Functions of Human Resources Management Text B External vs Internal Recruitment Text C Case Study—Cabinet Manufacturer Improves Efficiency with Automated Workforce Management Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 12 Public Relations公共关系 Text A Public Relations Basics（Ⅰ） Public Relations Basics（Ⅱ） Text B Learning to Use PR Functions Text C The Past and Present of Public Relations Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 13 Organizational Culture企业文化 Text A Organizational Culture Text B Culture：Your Environment for People at Work Text C Measuring Organizational Culture（Ⅰ） Measuring Organizational Culture（Ⅱ） Oral Practice Mini—Project Phrases&Terms Surfing the Internet Video Clip Unit 14 Setting Up Your Own Business创业 Text A Thinking of Starting a Small Business？ Thinking of Starting a Small Business？ Text B Ten Simple Rules for a Successful Start-up Text C Tips to Get Rich Young Oral Practice Mini-Project Phrases&Terms Surfing the Internet Video Clip Glossary |
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