由赵翠华编著的《会展英语》的特点：1.职业指向性明确。《会展英语》的编写，从情景对话人手，注重培养学生的英语听说实际应用能力。按会展行业工作流程的顺序来设计编排内容，《会展英语》涵盖了会展业服务和管理的主要内容，将职业技能的训练贯穿于英语学习中，使学习者感知明确的职业指向性。2.专业性和实用性强。在每个单元的案例对话学习中，设置具体的会话情景，并在内容上融入对相关工作经验的交流和总结，使教学与会展工作实践对接。同时设置了相应的课堂讨论及角色扮演，以培养学生解决具体问题的实际能力。3.真实性突出。全书选材于国内外最新的相关著作和文献，内容新颖、语言地道、切合实际，具有很强的时效性。

Chapter 1 Extending an Invitation to an Exhibition 会展邀请

Section Ⅰ Brainstorming

Section Ⅱ Focus Reading

Exhibition Invitation

Section Ⅲ Situational Dialogues

Dialogue A Inviting a Regular Customer by Phone

Dialogue B Inviting a VIP Exhibitor in Person

Section Ⅳ Practical Writing

Invitation Letter

Section Ⅴ Extended Reading

Exhibition and Its Classification

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

Chapter 2 Making Travel Arrangements 参展计划

Section ⅠBrainstorming

Section Ⅱ Focus Reading

Get the Most Out of Trade Shows

Section Ⅲ Situational Dialogues

Dialogue A Shipping Exhibits

Dialogue B Talking About the Schedule

Section Ⅳ Practical Writing

Reservation Form

Section Ⅴ Extended Reading

Shipping and Move-in

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

Chapter 3 Making Exhibition Stands Attractive 布置展位

Section Ⅰ Brainstorming

Section Ⅱ Focus Reading

Making Your Trade Show Display Stand Out

Section Ⅲ Situational Dialogues

Dialogue A Setting up a Booth

Dialogue B Designing an Exhibition Stand

Section Ⅳ Practical Writing

Meeting Address

Section Ⅴ Extended Reading

Aesthetic Planning for Your Booth

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

Chapter 4 Attending the Exhibition 参加展会

Section Ⅰ Brainstorming

Section Ⅱ Focus Reading

Exhibition Rules

Section Ⅲ Situational Dialogues

Dialogue A At the Reception Desk （接待处） of an Exhibition Hall

Dialogue B At the Hall for Textiles （纺织品） and Garments （服装）

Section Ⅳ Practical Writing

Company Brochures

Section Ⅴ Extended Reading

Introduction to Canton Fair

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

Chapter 5 Receiving Visitors 接待客户

Section Ⅰ Brainstorming

Section Ⅱ Focus Reading

Visitor Registration Form

Section Ⅲ Situational Dialogues

Dialogue A Meeting a Regular Customer at a Stand

Dialogue B Introducing a New Type Machine

Section Ⅳ Practical Writing

Business Cards

Section Ⅴ Extended Reading

Keys to Effective Communication at a Stand

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

Chapter 6 Introducing Exhibits 介绍展品

Section Ⅰ Brainstorming

Section Ⅱ Focus Reading

Enhance Results with a Trade Show Promotional Item

Section Ⅲ Situational Dialogues

Dialogue A Recommending New Products

Dialogue B Introducing Handicrafts （手工艺品）

Section Ⅳ Practical Writing

Product Instruction

Section Ⅴ Extended Reading

Trade Show Exhibit Display 3 Seconds to Make an Impact

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

Chapter 7 Holding Business Negotiations 商务洽谈

Section Ⅰ Brainstorming

Section Ⅱ Focus Reading

Get What You Want in a Business Negotiation

Section Ⅲ Situational Dialogues

Dialogue A New Clients Expecting to Place a Trial Order （试订货）

Dialogue B Accepting an Order at a Lower Price in Order to Develop New Markets

Section Ⅳ Practical Writing

Letters for Establishing Business Relationship

Section Ⅴ Extended Reading

Group Dynamics in Negotiations

Section Ⅵ Culture & Etiquette

Section Ⅶ Enjoying English

Section Ⅷ Tips

……

Chapter 8 Leaving an Exhibition and Follow-up of Negotiations 撤离展会及业务跟进

Chapter 9 Analyzing the Productivity of the Exhibition 分析成效

附录一：主要国际会议、展览行业组织

附录二：外贸常用英语缩略词

附录三：会展英语词汇大全

Keys