汪谓超，1980年生，安徽芜湖人。博士，广东外语外贸大学国际商务英语学院教师，兼金融英语系系主任。主要从事话语语言学、跨文化交际、商务英语等方面的研究，发表学术论文20余篇，参编《商务英语核心教程》《新编国际经贸英语教程》等多部教材。参与省部级项目、市厅级、横向项目多项。主要讲授“跨文化商务交际”“英语口译”“商务口译”“综合商务英语”等课程，多次获校级和院级优秀教学奖。

总序
前言
Chapter 1 Introduction
1.1 Background Briefing
1.2 From Linguistic Manifestation to Social Transformation
1.2.1 Introducing Insurance Sales Discourse
1.2.2 Discourse System as the Overarching Framework
Chapter 2 Mechanism of the Chinese Insurance Sales, Data Collection and Analysis
2.1 Language, Friendship and Persuasion in Insurance Studies
2.1.1 Language and Friendship in Insurance Studies
2.1.2 Persuasion in Insurance Study
2.2 Theoretical Approaches
2.2.1 Critical Discourse Analysis
2.2.2 Identity Construction
2.3 Three Key Questions
2.4 Discourse System and Maxims of Friendship Engagement
2.4.1 Discourse System
2.4.2 Maxims of Friendship Engagement
2.4.3 Confucianism and Utilitarianism
2.5 Business Communication and Culture
2.5.1 The Chinese Business Culture
2.5.2 Guanxi
2.5.3 The Key Values of Facework and Politeness in the Chinese Society
2.6 Genre Analysis, Participation Framework and Guanxi
2.6.1 Genre Analysis: Communicative Purpose, Moves and Steps
2.6.2 Negotiation of Participation Framework through Guanxi
2.6.3 Frames, Footing and Contextualization Cues
2.6.4 Guanxi and Topic
2.7 Data Collection and Data Analysis
2.7.1 Data Collection and Transcription Conventions
2.7.2 The Sampled Location
2.8 The Research Procedure
2.9 Analysis Procedure
2.10 Summary
Chapter 3 Genre Analysis of the Insurance Sales Dialogues
3.1 Different Schools of Genre Analysis
3.1.1 Australian School
3.1.2 Narrative School
3.1.3 American School
3.2 Communicative Purposes
3.3 Moves and Steps
3.3.1 A Sample Analysis of Moves and Steps
3.3.2 Detailed Analysis of Moves and Steps
3.3.3 Introducing the Offer
3.3.4 Offering Incentives
3.3.5 Establishing Credentials
3.3.6 Other Moves
3.4 Summary
Chapter 4 Topic Management in Insurance Sales Dialogues
4.1 Introduction
4.2 Topic Management
4.3 Phatic Talk and Its Functions
4.4 Categories of Talk in Insurance Sales Interactions
4.4.1 Three Types of Talk
4.4.2 Friendship Talk
4.4.3 Institutional Talk
4.4.4 Task-oriented Talk
4.5 Summary
Chapter 5 Negotiation of Interactive Frames and Discourse Identities
5.1 Introduction
5.2 Negotiation of Frames and Discourse Identities in Different Types of Talks
5.2.1 The Context of the Interactions
5.2.2 Co-construction of Different Identities in Task-oriented Talk
5.3 Summary
Chapter 6 Epilogue and Discussions
6.1 Summary of Discursive Features, Frame Mediation and Discourse Identity
6.2 Discussions
6.2.1 Theoretical Framework, Analytical Framework, Analytical Concepts and Methodology
6.2.2 A Socio-cultural Perspective
References
Appendixes
Appendix I A Reconstructed Dialogue between an Insurance Sales Agent and a Prospective Client
Appendix II Questionnaire for Insurance Sales Agents
Appendix III Questionnaire for Clients
Appendix IV A Sample Answer to the Questionnaire from an Agent
Appendix V A Sample Interview of an Agent
Appendix VI A Sample Interview of a Client
Appendix VII Confession of an Agent
Index

汪谓超著的《转型期中国农村保险销售互动话语研究(英文版)/商务话语与文化研究丛书》使用人类学方法收集数据，通过对国内外话语研究现状及趋势的分析建构语篇系统分析理论框架，整合话语分析理论、批判话语分析及社会文化研究，总结中国当代农村商业保险销售中的语言使用策略和方法，并对其内在动因进行探索。本书对农村保险销售语体特征、模式、劝说策略、身份建构及其内在社会文化动因的描写和分析，丰富了对中国农村现实语言事实的描写，厘清了语言、身份建构、社会文化动因之间的内在关系，也拓展了社会语言学、跨文化交际、商务英语方面的相关研究。
本书适合话语语言学、商务英语研究、对外汉语教学及服务营销等领域的研究人员和研究生阅读，尤其适合社会语言学、跨文化研究、商务英语研究及对外汉语教学等领域的学者参考使用。