本书是“新世纪英语语言文学界面研究丛书”之一。本书是网络语用学的奠基专著之一，从认知语用学的视角对网络媒介中的不同交际类型进行了深入探讨，比如网页、聊天室、即时消息、社交网络、3D虚拟世界、博客、视频会议、电子邮件、推特等网络语境中的交际。

Introduction
CHAPTER 1
Pragmatics, context and relevance
1. Pragmatics and the use of language
2. Sperher and Wilson's relevance theory
2.1 The code model versus the inferential model
2.2 Ostension and intention
2.3 Manifestness. Cognitive environments
2.4 (Non-demonstrative) inference and deduction
2.5 Sources of information in a context
2.6 Relevance: Interest (cognitive effects) vs. processing effort
2.7 Presumption of relevance, principle of relevance
3. Cyberpragmatics
4. Cyberpragmatics, cognition and the Internet
CHAPTER 2
The presentation of self in everyday web use
1. Introduction
2. Discourse and sources of identity
3. The (speech) community
4. The virtual community
4.1 The linguistic essence of the virtual community
4.2 Virtual cognitive environments
5. Towards personal networks of physical-virtual interactions
6. Virtual identity
7. The personal web page
8. The nickname (nick)
CHAPTER 3
Relevance on the web page
1. The web page genre. Intention and manifestness
in the interpretation of a web page
2. Relevance (in information retrieval systems)
3. Relevance in the user who is surfing the Net
3.1 The role of the "addresser user" and the role of the "addressee user"
3.2 Levels or patterns ofinteractivity
3.3 Availability of information on the Internet and infoxication
3.4 Cognitive effects, mental effort and estimation of relevance
4. Usability: A rdevance-theoretic approach
4.1 Users and interfaces
4.2 Designing for relevance
5. Transferring discourses to the Internet: The printed newspaper
6. Transferring discourses to the Internet: The printed advertisement
CHAPTER 4
Social networks on the Internet: The Web 2.0
1. Blogs
1.1 The blogger's intention
1.2 The blog genre
1.3 The reader's interpretation
1.4 An emphasis on interaction
1.5 Communal bonding through blogs
2. Social networking sites on the Internet
2.1 Definition, attributes and types
2.2 Some theoretical approaches
2.3 Profiles, entries and (mutually) manifest information
2.4 Adjusting the concepts of"friend" and "friendship" on SNSs
3. The microblog Twitter
3.1 Introduction
3.2 Cognitive effects vs. processing effort
3.3 Interpreting tweets
3.4 Twitter conversations
CHAPTER 5
The virtual conversation
1. Introduction
2. Chat rooms
2.1 Utterance, propositional attitude and audio-visual context
2.2 "What is important is to be able to talk"
2.3 Compensating for the loss of the audio channel in chat rooms
2.4 Compensating for the loss of the visual channel in chat rooms
2.5 Oralized written text
2.6 Attitudes and emotions in chat rooms
3. See you on messenger
3.1 Instant messaging compared to other forms of interaction on the Net
3.2 Why use instant messaging?
3.3 The individual versus the group
3.4 Oralized written text in instant messaging
4. Chatting in 3D: Advances, avatars and Second Life
4.1 Terminological explanation
4.2 Identity
4.3 Body
4.4 Verbal interaction
4.5 Nonverbal behaviour
5. Videoconferencing and context accessibility
CHAPTER 6
You've got mail
1. Introduction
2. General characteristics of electronic mail
2.1 The newsgroup
2.2 The e-mail distribution list (Listserv)
3. Electronic mail in the oral/written continuum
3.1 Social dynamics
3.2 Format
3.3 Grammar
3.4 Style
4. Elements of an electronic message
4.1 The (ostensive) call for attention
4.2 The sender
4.3 The addressee
4.4 The e-mail address
4.5 The subject line
4.6 The body of the message
4.7 The signature
CHAPTER 7
Politeness on the Net
1. Introduction
2. Some approaches to the study of politeness
2.1 (In)direct speech acts and politeness