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内容推荐 本书以外贸业务中的商务信函为例,介绍商务信函的写作方法、写作技巧,旨在使读者能够熟练地运用英文进行外贸相关业务的磋商谈判。本书共分为14个单元,包括询盘、报价、还盘、订货、支付、包装、运输、保险、索赔、代理、补偿和加工贸易、合资和投标、案例研究与合同等内容。 本书可作为高等院校财经管理类各专业的本科生教材,也可作为相关工作人员的自学参考用书。 目录 Unit 1 Form and Structure of A Business Letter Principles of Good Communication The Structure of A Business Letter The Form of A Business Letter Addressing Envelopes Exercises Unit 2 Enquiries & Replies Introduction Specimen Letters Notes Supplementary Reading Exercises Unit 3 Quotations, Firm Offers & Counter Offers Introduction Specimen Letters Notes Supplementary Reading Exercises Unit 4 Orders & Acknowledgements Introduction Specimen Letters Relative Documents Notes r Supplementary Reading Exercises Unit 5 Terms of Payment Introduction Specimen Letters Relative Documents Notes Supplementary Reading Exercises Unit 6 Packing Introduction Specimen Letters Relative Documents Notes Supplementary Reading Exercises Unit 7 Transport Introduction Specimen Letters Relative Documents Notes Supplementary Reading Exercises Unit 8 Insurance Introduction Specimen Letters Relative Documents Notes Supplementary Reading Exercises Unit 9 Complaint, Claim & Settlement Introduction Specimen Letters Notes Supplementary Reading Exercises Unit 10 Agency Introduction Specimen Letters Relative Documents Notes Supplementary Reading Exercises Unit 11 Compensation Trade, Processing & Assembling Trade Introduction Specimen Letters Relative Documents Notes Supplementary Reading Exercises Unit 12 Joint Venture & Tender Introduction Specimen letters Relative Documents Notes Supplementary Reading Exercises Unit 13 Case Study Introduction Specimen Letters Notes Supplementary Reading Exercises Unit 14 International Business Contract Introduction General Principles of Contract Drafting Specimen Letters Relative Documents Notes Supplementary Reading Exercises APPENDIXES 参考文献 |