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书名 商务英语写作(全国高职高专专业英语规划教材)
分类 教育考试-外语学习-英语
作者
出版社 清华大学出版社
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介绍
内容推荐
本书是《高职高专商务英语专业教材》之一,将写作知识、技能与实际业务活动有机地融合在一起,旨在培养学生的商务英语文本撰写能力。本书共有20个单元,分为5大模块:企业办公管理、招聘与就业、企业宣传、企业对外交流和商务写作基础。每个单元设有4个板块(19单元和20单元设有两个板块):Having a Clear Picture (摸清门道)、Showing Your Talent Slightly (初露锋芒)、Opening the Treasure Box (打开百宝箱)、Displaying Your Prowess Fully (大显身手),讲练结合,能有效地提高学生商务英语写作能力。
本书可供高职高专商务英语、国际贸易和国际工商管理专业的学生使用,也可供参加各类商务英语考试的考生和国际商贸从业人员参考使用。
目录
Module 1 Office Administration
Unit 1 Notices and Announcements
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 2 Certificates
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 3 Memos
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 4 Meeting Agenda
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 5 Meeting Minutes
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 6 Business Reports
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Module 2 Recruitment and Employment
Unit 7 Job Advertisements
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 8 Job Application Letters
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 9 Resumes
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 10 Letters of Recommendation
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Module 3 Corporate Promotion
Unit 11 Corporate Profiles
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 12 Specifications
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 13 Sales Letters
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 14 Press Releases
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Module 4 External Corporate Communication
Unit 15 Letters of Congratulations
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 16 Letters of Sympathy/Condolence
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 17 Complaints and Replies
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Unit 18 Business Visits and Itineraries
Part Ⅰ Having a Clear Picture
Part Ⅱ Showing Your Talent Slightly
Part Ⅲ Opening the Treasure Box
Part Ⅳ Displaying Your Prowess Fully
Module 5 Fundamentals of Business Writing
Unit 19 Basic Requirements of Business Writing
Part Ⅰ Having a Clear Picture
Part Ⅱ Displaying Your Prowess Fully
Unit 20 Word-selecting and Sentence-making
Part Ⅰ Having a Clear Picture
Part Ⅱ Displaying Your Prowess Fully
Appendix: Reference Key
References
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