全书共8个单元，各单元话题包括管理、广告、营销、招聘、培训、金融、企业文化和企业法律法规等。每个单元包括如下模块：热身活动、分话题1、分话题2、听力技巧点拨、文化探索。本书内容选取突出商务场景的真实性、实用性，教材练习设计突出可操作性、互动性。

Unit 1 Management
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--What is management?
Part Ⅲ Subtopic 2--How to be a good manager?
Part Ⅳ Exploring Culture
Unit 2 Advertisement
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Above the Line Advertising
Part Ⅲ Subtopic 2--Below the Line Advertising
Part Ⅳ Exploring Culture
Unit 3 Branding
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--What is branding?
Part Ⅲ Subtopic 2--Brand Building
Part Ⅳ Exploring Culture
Unit 4 Economics
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--The Regional Economy
Part Ⅲ Subtopic 2--The Digital Economy
Part Ⅳ Exploring Culture
Unit 5 Human Resources
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Recruitment and Training
Part Ⅲ Subtopic 2--Employer-employee Relations and Work Environment
Part Ⅳ Exploring Culture
Unit 6 Finance
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Investment and Cost
Part Ⅲ Subtopic 2--Profit and Loss
Part Ⅳ Exploring Culture
Unit 7 Business Culture
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Cross-cultural Business Etiquette
Part Ⅲ Subtopic 2--Corporate Culture
Part Ⅳ Exploring Culture
Unit 8 Commercial Ethics and Law
Part Ⅰ Warm-up
Part Ⅱ Subtopic 1--Commercial Ethics
Part Ⅲ Subtopic 2--Commercial Law
Part Ⅳ Exploring Culture