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内容推荐 本教材以培养商务英语专业学生的英语书面表达和沟通能力为目标,以外贸企业典型业务工作流程为主线展开编写。教材共11章,涵盖商务函电基础知识和外贸业务的各环节,包括建立业务联系、询盘、报盘和还盘、接受与订单、签订合同、支付、包装、保险、运输、投诉与索赔等。每个章节都以任务为导向,包含导学、外贸知识、信函样例、情景对话和拓展阅读等部分,并专门列出了函电撰写功能句型,精心设计了业务技能训练。业务技能训练中还有各类习题和信函撰写练习,旨在从不同角度淬炼学生的商务知识和函电撰写沟通技能,使学生能够将商务知识和语言技能融会贯通,为将来走向商务类岗位打下坚实的基础。教材配有电子课件、微课视频和练习参考答案,读者可从www.tsinghuaelt.com下载使用。 本书既可作为普通高等院校商务英语、国际贸易及相关专业的教材,也可作为外贸从业人员的参考用书,还可作为外贸培训行业的培训辅导用书。 目录 Chapter 1 Fundamentals of Business Communication Part 1 Business Knowledge Section 1 Basic Parts of a Business English Letter Section 2 Writing Principles of Business English Letters Section 3 Formats of Business English Letters Section 4 Email Etiquette Part 2 Typical Phrases for Business English Emails Part 3 Skill Training Part 4 Additional Reading Chapter 2 Establishment of Business Relations Part 1 Business Knowledge Section 1 Ways to Establish Business Relations Section 2 How to Make a Credit Status Enquiry Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 3 Enquiry Part 1 Business Knowledge Section 1 What Is an Enquiry in International Business Section 2 How to Make an Enquiry Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 4 Offer and Counter Offer Part 1 Business Knowledge Section 1 Offer, Firm Offer and Non-firm Offer Section 2 Counter Offer Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 5 Acceptance and Orders Part 1 Business Knowledge Section 1 Acceptance Section 2 Order Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 6 Contracts Part 1 Business Knowledge Section 1 Contracts in Business Section 2 Format and Main Contents of a Contract or Confirmation Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 7 Payment Part 1 Business Knowledge Section 1 Modes of Payment Section 2 Circulation Process of Documentary L/C Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 8 Packing Part 1 Business Knowledge Section 1 What Is Packing? Section 2 Packing Marks Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 9 Insurance Part 1 Business Knowledge Section 1 Covering Cargo Insurance Section 2 A General Introduction to China's Cargo Insurance Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 10 Shipment Part 1 Business Knowledge Section 1 International Transportation of Goods Section 2 Bill of Lading Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading Chapter 11 Complaints and Claims Part 1 Business Knowledge Section 1 Complaints and Claims Section 2 How to Handle Complaints and Claims Part 2 Case Study Part 3 Functional Sentence Patterns Part 4 Situational Dialogs Part 5 Skill Training Part 6 Additional Reading |