本书紧扣经贸专业知识，以“必须、够用”为原则，介绍了国际经贸的一些做法、惯例与程序，传送现实有用的经济信息。文章涵盖的主题有：贸易知识、营销知识、管理知识、国际经融、会计业务、广告媒体、商务法律、国际投资、商务沟通、国际竞争等。本书内容丰富，选材实用，结构新颖，又突出技能培养，适合文秘、企业管理、财经、外贸、商务英语等专业的学生及涉外工作人员学习使用。
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| 电子书 | 商务英语阅读(21世纪高职高专新概念财经类系列教材) |
| 分类 | 电子书下载 |
| 作者 | 王朝晖 |
| 出版社 | 对外经济贸易大学出版社 |
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| 介绍 |
编辑推荐 目录 Chapter One Economics Introduction Lesson One The Concept of Economics Lesson Two Microeconomics and Macroeconomics Lesson Three The Income-Expenditure Model Lesson Four How a Market Solves the Three Economic Problems Lesson Five The Governor of the Market Chapter Two International Trade Introduction Lesson One Reasons for International Trade Lesson Two Benefits from International Trade Lesson Three Trade-Related Theory Lesson Four Problems in International Trade Lesson Five Forms of International Trade Chapter Three Marketing and Advertising Introduction Lesson One Definition of Marketing Lesson Two Advertising Lesson Three Marketing Mix Lesson Four Objectives and Tasks of Advertising Chapter Four Management Introduction Lesson One Management Functions Lesson Two The Art ef Management -- The Eight Rules of Management Lesson Three The Effective Management Techniques Lesson Four How to Be a Successful Manager Lesson Five A Successful Law Firm -- Jiangsu Sundy Chapter Five Field of Accounting Introduction Lesson One Introduction about Accounting Lesson Two Financial Statements Lesson Three The Other Fields of Accounting Chapter Six International Finance Introduction Lesson One The International Monetary Fund Lesson Two Tools of Monetary Policy Lesson Three Foreign Exchange Chapter Seven Shipping and Transportation Introduction Lesson One The Importance of Transportation Lesson Two Modes of Transport Lesson Three Container Transport Lesson Four Bill of Lading Chapter Eight Business Contract Introduction Lesson One What Is a Contract Lesson Two Obligations of the Seller Lesson Three Main Terms of Business Contracts Lesson Four Contract Management Lesson Five Contract Law Chapter Nine Business Law Introduction Lesson One Legal Environment of Business Lesson Two Sales Law Lesson Three Consumer Law Chapter Ten Intellectual Property Introduction Lesson One Patent Lesson Two Trademark Lesson Three Copyright and Related Rights ~ Lesson Four The Significance of Patent System Chapter Eleven Joint Venture & International Investment Introduction Lesson One The Theory of International Investment Lesson Two Foreign Direct Investment Lesson Three The Benefits of Foreign Direct Investment to Host Countries ~ Lesson Four Joint Venture Lesson Five Multinational Corporation Chapter Twelve Business Negotiation and Communication Introduction Lesson One Nothing New about Negotiation and Communication Lesson Two Five-Stage Approach Negotiation Lesson Three The process of negotiation Lesson Four How to Make Negotiation and Communication Effective Lesson Five Business Etiquette in Japan Chapter Thirteen International Competition Introduction Lesson One Monopolies, Oligopolies and Perfect Competition Lesson Two Creating a Balanced Competitive Strategy Lesson Three EU Duties Will Not Help Its Shoe Industry Lesson Four Chains That Bind References |
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