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Unit One Corporate Governance and Leadership(1)

 Section A Corporate Governance

 Section B Board of Directors and Higher Managerial Positions

 Section C Leadership

Unit Two Management Area(13)

 Section A Company Structure

 Section B Personnel Manager and Human Resources Manager

 Section C Chief Knowledge Officer

Unit Three Strategic Management(1)(26)

 Section A External and Internal Environment

 Section B Organizational Structure and Control  

 Section C Other Strategies

Unit Four Strategic Management(2)(41)

 Section A Acquisition Strategy

 Section B Business-level and Corporate-level Strategy

 Section C Competitive Dynamics

Unit Five Finding Jobs(56)

 Section A Job Description

 Section B Advertisements for Jobs

 Section C Applications and Interviews

Unit Six Finance(70)

 Section A Important Accounts

 Section B Stock Market

 Section C Company Performance

Unit Seven A New Product(83)

 Section A Marketing A New Product

 Section B Marketing Research

 Section C Research Process

Unit Eight Advertisement and Promotion(100)

 Section A Advertising Media

 Section B Promotional Mix

 Section C Efiective Advertisement

Unit Nine Sales and Negotiation(117)

 Section A Sales Inquiries and Sales Documents

 Section B Negotiation

 Section C Types of Negotiation Styles

Unit Ten Distribution and Transport(137)

 Section A Distribution Channels and Strategies

 Section B Transport Carriage and Package

 Section C Transport Arrangements and Documents

Unit Eleven Insurance and Payment in Foreign Trsde(150)

 Section A Insurance

 Section B Arranging Cargo Insurance and Making Insurance Claims

 Section C Documentation and Payment

Unit Twelve International Business(159)

 Section A International Business

 Section B Intemational Business Travel

 Section C Business Ethics and Cultural Diversity

 Suggested Answers(175)