本书是英文影印编版图书，原著Entrepreneurship：Successfully Launching New Ventures是一部非常优秀的创业学著作。全书以机会的开发和利用为主线，按创业流程展开论述，从决定成为创业者、开发成功的商业创意，到将创意转化为创业型企业，再到创业型企业的管理和发展。
本书并未执着于探讨深奥的理论，而是通过丰富的案例和提出问题启发思考，促使读者主动探索现实问题。每章包含多个专栏：“合作制胜”专栏讨论创业型企业与他人合作以增加成功概率的多种方式；“创业型企业的法宝”专栏介绍成功创业者使用的各类工具和技巧；“错在何处”专栏描述失败的创业者或他们所领导的企业究竟错在何处。
本书非常适合国内高校创业学课程的全英文教学和双语教学，也适合自主创业者阅读参考。

PART 1 Decision to Become an Entrepreneur
CHAPTER 1 Introduction to Entrepreneurship
PART 2 Developing Successful Business Ideas
CHAPTER 2 Recognizing Opportunities and Generating Ideas
CHAPTER 3 Feasibility Analysis
CHAPTER 4 Developing an Effective Business Model
CHAPTER 5 Industry and Competitor Analysis
CHAPTER 6 Writing a Business Plan
PART 3 Moving from an Idea to an Entrepreneurial Firm
CHAPTER 7 Preparing the Proper Ethical and Legal Foundation
CHAPTER 8 Assessing a New Venture’s Financial Strength and Viability
CHAPTER 9 Building a New-Venture Team
CHAPTER 10 Getting Financing or Funding
PART 4 Managing and Growing an Entrepreneurial Firm
CHAPTER 11 Unique Marketing Issues
CHAPTER 12 The Importance of Intellectual Property
CHAPTER 13 Preparing for and Evaluating the Challenges of Growth
CHAPTER 14 Strategies for Firm Growth
CHAPTER 15 Franchising