符国群主编的《营销科学学报》是由清华大学经济管理学院和北京大学光华管理学院联合主办，由中国内地及港、澳、台地区30余所研究型大学的管理类学院共同协办的中国第一本市场营销领域的学报。《营销科学学报》作为中国市场营销学术研究的理论阵地，为海内外营销学者提供了一个进行创新性研究的交流平台，也获得了海内外营销学者的广泛认同。

《营销科学学报》已经连续出版了8卷30辑，它们在一定程度上反映了中国市场营销学科理论研究和应用研究的最新进展，适合从事市场营销相关研究的人员阅读，也可供对市场营销感兴趣的人员参考。

Running Marketing Channel without Management. The

Institutionalization Mechanism of Channel Policy

Seeking Similarity or Reserving Differences: How Face

Facilitate or Restrict Consumer's Need for Uniqueness

Market Orientation of Publicly Traded Firms in China:

The Effects of Ownership Structure

Who Brought Marketing into China?--Textual Research

of History on the Early Dissemination of Marketing in China

Firm's Interactive Capability and Interactive Strategies:

A Framework Based on Internet Interactive Technologies

An Investigation of the Effect of Messiness

on Consumer Self-Control

Interactional Service Failures in a Pseudo Relationship:

The Role of Consumers' Implicit Theories of Personality

Study of the Best Visual Search Effect of Logo Elements

in Online Advertising Layout

The Impact of Information Persuasion on Consumer Attitudes

Based on Moderating Effects of Product Knowledge