格里·约翰逊、理查德·惠廷顿、凯万·斯科尔斯所著的《战略管理：课文和案例》，累计发行量超过百万册，是欧洲销量排名第一的战略管理教材，未来管理者案头必备参考书。从跨国公司到初创企业，从慈善团体到政府机构，《战略管理：课文和案例》对这些组织提出三大问题：如何增长，如何创新，如何变革。本书通过对对诸如亚马逊、谷歌、维珍、瑞安航空和曼联等这些组织的专题讨论和案例研究，清晰阐述了战略管理的主要概念和工具；探讨了热门话题，如收购和联盟，国际化和公司治理等。本书案例丰富，内容时新，深受MBA和管理者的喜欢。

 Chapter 1 Introducing strategy

 Commentary The strategy lenses

Part I THE STRATEGIC POSITION

 Introduction to Part I

 Chapter 2 The environment

 Chapter 3 Strategic capabilities

 Chapter 4 Strategic purpose

 Chapter 5 Culture and strategy

 Commentary on Part I The strategic position

Part II STRATEGIC CHOICES

 Introduction to Part II

 Chapter 6 Business strategy

 Chapter 7 Corporate strategy and diversification

 Chapter 8 International strategy

 Chapter 9 Innovation and entrepreneurship

 Chapter 10 Mergers,acquisitions and alliances

 Commentary on Part II Strategic choices

Part III STRATEGY IN ACTION

 Introduction to Part III

 Chapter 11 Evaluating strategies

 Chapter 12 Strategy development processes

 Chapter 13 Organising for success

 Chapter 14 Leadership and strategic change

 Chapter 15 The practice of strategy

 Commentary on Part III Strategy in action

CASE STUDIES

 Glossary

 Index of names

 General index

 Acknowledgements

 List of illustrations and key debates

 List of figures

 List of tables

 Preface

 Exploring Strategy

 Guided tour

INTRODUCING STRATEGY

 1.1 Introduction

 1.2 What is strategy？

1.2.1 Defining strategy

1.2.2 Levels of strategy

1.2.3 Strategy statements

 1.3 Working with strategy

 1.4 Studying strategy

 1.5 The Exploring Strategy Model

1.5.1 Strategic position

1.5.2 Strategic choices

1.5.3 Strategy in action

1.5.4 Exploring strategy in different contexts

 1.6 The strategy lenses

 Summary

 Work assignments

 Recommended key readings

 References

 Case example: Glastonbury - from hippy weekend to international festival

Commentary The strategy lenses

Part I THE STRATEGIC POSITION

Introduction to Part I

THE ENVIRONMENT

 2.1 Introduction

 2.2 The macro-environment

2.2.1 The PESTEL framework

2.2.2 Building scenarios

Part Ⅱ Strategic Choices

Part Ⅲ Strategy in Action