本书共分四册，每册12个单元，内容包括经济、管理、国际法和跨文化四大模块，涉及全球经贸、国际营销、企业管理、金融理财、品牌策略、公共关系、人力资源、危机管理、企业家、房地产、电子商务、企业社会责任、商业道德、跨文化交流、职业选择、领导艺术、商业团队建设、网上购物、客户服务、商业间谍和能源危机等多个方面。每单元均由Text A、Text B、Text C及相关练习组成。Text A侧重商务词汇、语法知识及篇章理解。Text B着力培养学生的商务英语口语和写作能力等交际能力。Text C主要是提高学生的听力技能和人文底蕴。本套教材主要适用于全日制商务英语专业或者英语(商务英语方向)专业的一二年级大学生，也可作为全日制非英语专业学生的选修课教材或行业培训教材。教材分学生用书和教师用书。

Unit One Money

Text A Money and Banking

Text B Background to the Euro

Text C Manners in Different Countries

Unit Two Public Relations

Text A Public Relations Specialists

Text B The Facts Are There in Black and White

Text C Building Business Relations

Unit Three Personal Finance

Text A Home Schooled

Text B Borrowing Money: Understanding How the Numbers Work

Text C Personal Financial Planning

Unit Four Business Etiquette

Text A Office Manners of a Secretary

Text B Phone Manners

Text C Bill Gates Steps Aside at Microsoft

Unit Five Building Brand ,

Text A Labelled with Love the Extracts from the Interview with Nirmalya Kumar

Text B Ben & Jerry's Homemade Inc.

Text C China Revealed

Unit Six Concept of Management

Text A Fergie Balfour An Energetic Leader

Text B An International Project Manager's Day(A Case)

Text C The History of Olympic Games

Unit Seven Globalization

Text A China Remains Strongly Appealing to Foreign Capital

Text B Globalization Splits Rich and Poor

Text C Voices from China's Past: Cai Yuanpei on Globalizatio

Unit Eight E-Marketing

Text A ABCs of Internet Selling

Text B Computers Can't Smile

Text C Dumbest Generation

Unit Nine Communication

Text A A Targeted Media Campaign

Text B I Can't Afford a Public Relations Campaign, Can I?

Text C The Art of Action

Unit Ten Employee Management

Text A The Human Touch

Text B Ritz-Carlton : Taking Care of Those Who Take Care of Customers

Text C Employee Communication at FedEx

Unit Eleven Career Guidance

Text A Opening One's Own Business

Text B What Are International Managers Looking For?

Text C I Think I Will Be a CEO One Day -- Yang Songjun

Unit 12 Expert Economist

Text A Alan Greenspan: the Most Powerful Guy

Text B Cautious of Creating Too Much Complexity

Text C China's Entry into WTO