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书名 国际商务英语函电(21世纪高校商务英语专业系列规划教材)
分类 教育考试-外语学习-英语
作者 吴雯
出版社 对外经济贸易大学出版社
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简介
编辑推荐

吴雯编著的《国际商务英语函电》采用模块教学,包含五大模块十三章。第一模块介绍商务英语信函和电子邮件的基本要素、格式和写作技巧,第二模块开发客户,第三模块为业务磋商,包含询盘、样品、报盘与还盘,第四模块为合同的执行,包含合同、付款方式、审证、包装、装运、保险与索赔,第五模块为单证样本与实训。全书根据国际贸易进出口流程的主要环节逐一呈现知识点、相关实例与实训,每章由Objectives,Introduction,Writing Tips,Lessons,Exercises,Skill Training,Business Link&Useful Expression这几个部分组成。每章相互衔接又单独成一个教学环节,增加了翔实性与生动性。

内容推荐

吴雯编著的《国际商务英语函电》按国际贸易流程以一笔鞋子交易为主线展开,根据工作流程呈现了order inquiry(客户询盘),container loading(装柜要求)等公司信函实例,每个环节收进了业务常用的最新术语与词汇,例如OEM,MOQ,leading time,HQ,TNT,Pay bal等,并分环节对国际贸易语言点进行介绍。其次《国际商务英语函电》表格形式多,有询盘单、报价单、估价单、装船通知等,新颖实用。练习题结合了托业考试的最新题型,实训内容紧跟业务员的实际操作,附有公司真实信头、名片、图片等,实现了与外贸业务零距离的接触,从多方面训练学生的贸易实战能力。

目录

Module I International Business English Correspondence Basics

 Chapter I International Business English Corresp Ondence Basics

I.An Introduction to the Course

II.Guidelines for Effective Business Correspondence

III.Layout of Business Letters&E-mails

Skill Training

BUSiness Link

Module II Establishing Business Relations

 Chapter II Establishing Business Relations

Lesson l About Us

Lesson 2 Self-introduction

Lesson 3(A)A First Inquiry

(B)Reply to the Above

Skill Training

Business Link&Useful Sentences

Module III Business Negotiations

 Chapter III Inquiry and Reply

Lesson 4(A)General Inquiry

(B)Reply to the Above

Lesson 5 An Order Inquiry

Lesson 6(A)Status Inquiry

(B)Reply to the Above

Skill Training:

Business Link&Useful Sentences

 Chapter IV Samples and Charges

Lesson 7(A)Asking for Samples

(B)Reply to the Above

Lesson 8(A)Refusing to Pay Sample Charges

(B)Reply to the Above

Lesson 9(A)Sending Samples

(B)Sending Duplicate Samples

Skin Training

Business Link&Useful Sentences

 Chapter V Offers and Counter-Offers

Lesson 10 A Firm Offer

Lesson 11(A)A Counter Offer

(B)Reply to the Above

Lesson 12(A)New Price for Repeat Order

(B)Reply to the Above

Skill Training

Business Link&Useful Sentences

Module IV Execution of Contracts

 Chapter VI Orders and Contracts

Lesson 13 A Purchase Order

Lesson 14(A)Partial Acceptance ofan Order

(B)Reply to the Above

Lesson 15(A)Sending a Sales Confirmation

(B)Counter-Signature Letter

Skill Training

Business Link&Useful Sentences

 Chapter VII Payment

Lesson 16(A)Asking for Payment by T/T

(B)Confirming Payment by T/T

Lesson 17 Declining Payment by 60 Days L/C

Lesson 1 8(A)Asking for Easier Payment

(B)Reply to the Above

Skill Training

Business Link&Useful Sentences

 ChapterⅥII Establishment of and Amendment to L,C

Lesson 19(A)Urging Establishment ofL/C

(B)Confirming L/C Application

Lesson 20(A)Amendment to L/C

(B)Reply to the Above

Lesson 21(A)Asking for Extension ofL/C

(B)Reply to the Above

Sklll Training

Business Link&Useful Sentences

 Chapter IX Packing&Marking

Lesson 22 Inner Packing&Labeling

Lesson 23 Outer Packing

Lesson 24 Container Loading

Skill Training

BUSiness Link&Useful Sentences

 Chapter X Shipment

Lesson 25(A)Shipping Instructions

(B)Reply to the Above

Lesson 26(A)Requesting for Prompt Shipment

03、Reply to the Above

Lesson 27 Requesting for Transhipment and Partial Shipments

Skill Training

Business Link&Useful Sentences

 Chapter XI Insurance

Lesson 28 Insurance Information

Lesson 29 Asking for CIF Terms

Lesson 30(A)Inquiring for Insurance Rate

(B)Offering Insurance Rate

Skill Training

Business Link&Useful Sentences

 Chapter XII Complaints.Claims and SeUlement

Lesson 3 1 Complaint about Inferior Quality

Lesson 32 Claim on Late Delivery

Lesson 33 Settlement ofComplaint

Ski11 Training

Business Link&Useful Sentences

Module V Documents

 Chapter XIII Specimen of Documents

Skill Training

 Appendix I国际机构

 Appendix II国际展会列表

 Appendix III世界各大船公司名录

参考书目

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