商务英语是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。

这本《商务英语(21世纪高等院校国际经济与贸易专业精品教材)》(作者冯琳、魏巍)是介绍商务英语的英文专著。

"商务英语(21世纪高等院校国际经济与贸易专业精品教材)"The logic of this book starts with considering what the new graduates will experience when they look for jobs. How do they start and prepare'?How can they handle the new emerging problems in real business environment?We try to combine as many contents as possible from job seeking to senior management technique, to illustrate a complete picture for students to learn. We hope this book is more than a textbook and readers can find the answers they want.

《商务英语(21世纪高等院校国际经济与贸易专业精品教材)》的作者是冯琳、魏巍。

Section I: Fundamentals

Unit 1 : Economic Climate

Unit 2 : Management Introduction

Unit 3 : Market and Competition

Unit 4 : Business Entity

Unit 5 : Corporate Culture

Unit 6 : Corporate Governance & Structure

Section II: As an Employee

Unit 7 : Job Description & Title

Unit 8 : Job Advertisement & Application

Unit 9 : Job Interview

Unit 10: Job Mission Statement

Unit 11 : Employment Contract

Unit 12 : New Employee Training

Unit 13: Office Politics

Unit 14: Business Letter

Unit 15: Business Call

Unit 16: Business Graphs & Charts

Unit 17: Business Meeting

Unit 18 : Effective Presentation

Unit 19: Business Travel

Unit 20 : Business Etiquette

Section III: Managing People

Unit 21 : Organize a Team

Unit 22: Motivation

Unit 23 : Advertisement

Unit 24 : Management Strategy

Unit 25 : Business Report & Case

Unit 26 : Public Relations

Section IV: Executive

Unit 27 : CFO & Finance

Unit 28 : CTO & Technology Innovation

Unit 29 : CIO & Stocks

Unit 30 : CMO & Marketing

Unit 31 : CEO & Business Ethics

Unit 32 : COO

References