本书以项目为导向，以能力培养和训练为核心，从实际工作任务出发，按照工作过程展现了完整的对外交易磋商的流程。全书首先介绍了国际商务函电的格式和写作原则，其次从十一个方面展示了建立业务关系、询盘和答复、发盘和还盘、促销、达成交易、支付方式、包装、装运、保险、索赔和理赔、代理等交易磋商内容。

本书可作为高等学校国际商务类专业及相关经济贸易类专业的教材，还可作为国际商务工作者的参考书和自学用书。同时本书的目标渎者也可定位于“有志于或刚到外贸类公司工作以及工作了两三年的青年业务员”。

前言

Business letter Writing

　Working Task

　Task Description

　Writing Skill

　Skill Training

Project 1 Establishing Business Relations

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value-added Reading

Project 2 Enquiries and Replies

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value-added Reading

Project 3 Offers and Count Offers

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value added Reading

Project 4 Sales Promotion

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value-added Reading

Project 5 Conclusion of Business

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

Value-added Reading

Project 6 Terms Of Payment

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value-added Reading

Project 7 Packing

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value-added Reading

Project 8 Shipment

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

　Value-added Reading

Project 9 Insurance

　Working Task

　Task Description

　Writing Skill

　Useful Menus

　Business Letters

　Notes

　Skill Training

Project 10 Claim and Settlement

 Working Task

 Task Description

 Writing Skill

 Useful Menus

 Business Letters

 Notes

 Skill Training

 Value-added Reading

Project 11 Agency

 Working Task

 Task Description

 Writing Skill

 Useful Menus

 Business Letters

 Notees

 Skill Training

 Value-added Reading

例信附录

Keys to Skill Training

参考文献