Medical Evidence--Big Data and Real World Study
Global Real-World Data Mining Program of AstraZeneca China
Medical Affairs
Discussion on Evaluation Methods of the Impact of Anti-drug Antibody
on the Safety of Patients
Scientific Exploration of Drug Initial Dose in Chinese Patients
--Go Ahead with Zai Spirit
Health Economics and Outcomes Research in Launch Preparation
--From Evidence Gap to the Holistic Evidence Package
Stereoscopic Layout of Clinical Research, Leading the Mature Product
Development in New Field
Local Innovation of Medical Device Therapy in China
--Rare Disease Application and Health Economics and Outcome Research
Evidence Generation on Pediatric Type 1 Diabetes with Medical
Device Therapy
Medical Communication and Education-Innovation-Driven
Development
KOL Strategic Scientific Exchange During New Product Launch Readiness ~
M Scientific Talk
--Talk Everything about Scientific Research
New Chapter of Medical Education in Life Cycle Management
--From Unmet Clinical Needs to Medical Education Programs
Discovery Continuing Medical Education Project
--The Development from Continuing Medical Education to Medical Scientists
Empowerment
Medical Science Liaison--Regional Medical Engine
Internal Value Excellence Presentation of Medical Science Liaison Team
MSL End-to-end Innovation and Integration to Help Optimize the Whole
Process of Diagnosis and Treatment
Brand Hospital Lectures to Promote Expert Disease Awareness to Clinical
Behavior Changes
Innovative "Train the Trainer" Activities Support New Product Launch
Medical Leadership--Medicine Empowers Full Life-Cycle
Management
The Role of Medical Affairs in the Development of Pharmaceutical
Enterprises
Medical-lead New Product Launch-Experience Sharing and Vision of
the Future
Medical Strategy--From Medical Support to Medical Driven
Preliminary Explorations of the Value of the Medical Affairs in Chinese
Enterprises' Layout of "The Belt and Road" ~
From Insight to Decision How Will Medical Insight Lead Formulation of
Medical Strategies
Role Transformation of Medical Affairs Department Under New Market
Access
Medical Innovation--AI and Digitization
Combating New Challenges and Win in the Near Future
--The Value of Medical Affairs in the Registration Process for New Medical
Devices
Innovative Mode of Strategic KOL Academic Engagement
Create Mobile Library with You
TRIO Diabetes Management Project
--A New Model of Standardized and Intelligent Management for Diabetic
Patients
Rethink the Scientific Communication for Medical Affairs Department of
Chinese Innovative Pharmaceutical Companies in the Digital Era
One-Stop Knowledge Shop-Professional People Do Professional Things with
Professional Competence

本书以案例的形式，图文结合，详细讲述医学事务部架起了商业和科学的桥梁，在多元的医疗生态环境中扮演者重要的角色，提高了制药企业医学事务团队的能力水平，提升组织效率，鼓励创新，推动业务发展为改善患者体验、为患者保驾护航、为造福更多患者而努力。